Almost any successful sales enablement strategy requires the allocation of multiple resources and extensive internal and external communications. Streaming video offers a fresh approach to optimizing the allocation of in-house resources when taking sales teams through training processes and closing deals. Videos for business can benefit your sales teams just as they can benefit an entire enterprise.
1. Optimal Allocation of In-House Resources for Initial and Ongoing Training
Many sales reps can benefit from a self-study program rather than attending a large training session in-person. Various videos, presentations, and other types of information can allow reps to gain the knowledge and skillsets they need to be successful and close deals. With Kzoinnovations.com sales enablement strategy setting sales teams up with ongoing training during downtime in the office can also ensure that there is less downtime associated with off-site training sessions. In addition, managers and HR representatives can provide targeted in-person training to individuals based off of needs assessments. Instead of having employees “learn” information that they already know and glaze over information that they are less familiar with, in-house staff can spend necessary time to ensure that all reps are proficient across the board.
2. More Opportunities for Reps to Gain Insight When Prospecting
Programs are readily available to show reps how effective video communication is by using a number of metrics such as how many people view the video, when people stop viewing the video, and where the people are approximately located. Sending videos over email or posting them on websites can help reps gain insight as to what their target audience is interested in and design ways to improve overall sales strategies. In addition, this type of insight is a non-invasive way to offer reps opportunities to independently develop plans for personal and professional growth.
3. Higher Quality Communication Throughout the Entire Sales Cycle
Video can be a great media for reps to communicate with interested buyers. Reps can focus on superior time management when using video for communication instead of time-consuming appointments in-person or missed appointments. In the right sales context, video can offer maximum efficiency for sales reps and better experiences for buyers. Communication is integral to quality sales. Video is also a good way to make sure there are fewer misunderstandings via conference calls or text-based emails that were not read closely. Give reps the right tools to close deals instead of chasing leads.
New Media Translates to New Possibilities for Sales Enablement Strategies
Video for business can help streamline almost all aspects of the internal and external processes involved in completing sales. Avoid common snags by focusing on how to optimize day-to-day business procedures. Video can avoid many frequent occurrences that kill closings, from the inability to follow up on an interested lead to misunderstandings about pricing structure to potential buyers simply being chronically late to meetings. Use business videos to improve training procedures, employee satisfaction, and make daily tasks more efficient for sales teams. Use video to take your sales enablement strategy to the next tier.
This post Courtesy of KZO Video Suite.