Engaging with customers has always been many businesses’ priorities but it’s only recently become possible to engage with them on the large scale that it is today due to the Internet. Writers on the other hand have historically not been very engaging with their readers, only meeting them at bookstores for book signings.
In this Future of Publishing, Murray Newlands interviews Ramon De Leon of Domino’s Pizza, one of the pioneers of using social content for engagement:
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2 thoughts on “Social Media Content Creation – Ramon De Leon of Domino’s – Future of Publishing”
That was a short great video. I love ordering Dominos online haha. I guess they really are taking advantage of Social Media, I’ve never ordered any other pizzas online tbh.
Domino’s social media efforts are brilliant! It really works! Seeing their icon pop up in my news feed never fails to make me crave a pepperoni passion mmm!
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