Hi everyone! Hope you all had a great and productive week. This week, Eric Enge of Stone Temple Consulting has published a very good interview with Matt Cutts on the topic of link building. Aside from the obvious importance of Matt’s responses, the questions made by Eric can be interpreted as good “hints” on how to build links. If you are in the SEO industry, thinking of improving your link profile for better search engine rankings, the interview is a must read, period.
Some key highlights of Matt’s responses include:
- Not all link building is illegal, but…
- ..So if you rely only on Google, that might not be as strong of an approach compared to having a wide variety of different avenues…
- ..Syndication can be a valid way to either increase your reputation or to drive traffic and potentially to get more links. The main caution…
- …interviews can be a fantastic way to build awareness of your brand and to generate and distribute insights.
- Links are still the best way that we’ve found to discover that, and maybe over time social or authorship or other types of markup will give us a lot more information about that.
- …The challenge with guest posting is that people have different conceptions about what it means. And so for a lot of people, a guest post is something that a fantastic author has thought deeply about, labored over, polished, put a lot of work into and then publishes on a highly reputable domain name.
- Posts like that can be a great way to get your name out there, to build your reputation, to make yourself more well-known, potentially build links or traffic or help with your SEO…
And speaking about guest posting and link building, this video from Google’s Webmaster Help channel does shed some light into what Google thinks about guest posting for link building purposes. It’s about 8 months old, but in essence, nothing has really changed. That is what Google’s position is with guest posting. So, are you a host for guest bloggers? Are you within Google’s guidelines on this? Watch the video, and while you are at it, let me know how you like my new Custom Video Player, lol.
Create and Manage Multiple YouTube Channels
Last but not least, if you are a video creator, Youtube this week announced that everyone is now able to “create and manage” multiple YouTube channels in one single Google account. Before this change, you had the option of having only one channel per account, thus having the necessity of managing another account should you find the need for having another channel. Now, not only can you “merge” all your existing channels into one account, you can also create new ones, up to a maximum of 50, if you wish. Here’s a blurb of the announcement:
We made a significant improvement to the multiple channel management experience recently when we launched the option to connect your existing channels with a Google+ page. Google+ page connected channels have enhanced channel management features that allow you to manage up to 50 channels with a single login, and multiple individuals can manage your channel with their own logins.
As usual, in no particular order:
SEO & Internet Marketing
- Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content
- How to Use Inbound Marketing for App Store Optimization
- 30 Quick Content Marketing Tips Every Marketer Needs to Know
- How to Create Compelling Content that Ranks Well in Search Engines
Social/Blogging/Small Business Bites
- Everything You Need To Know About The New +1 On Google+
- 7 Traits Professional Bloggers Must Have
- 6 Unconventional Tips For Writing An About Page For Your Blog
- 10 Perfect Ways To Monetize Your Blog
More cool stuff!
- Marketing Day: July 12, 2013
- Weekly Marketing Skinny: July 13, 2013
That’s it! Enjoy and have a great weekend!
And oh, before I forget, in case you’ve missed it, check out the DepositPhotos giveaway that I’m currently running. You may be one of the three lucky winners.