Bloggers have been putting time and effort into search engine optimization for quite some time because it means higher visibility. If you can make your way to the top of a Google SERP, more people will see your website, more people will click, and more people will convert. It’s almost like a domino affect of success, with SEO being that little push.
However, there are actually quite a few other SEO benefits that people tend to forget. Aside from the cost and the improvement in search engine positioning, there are a few crucial benefits that fall by the wayside. If the obvious reasons weren’t enough to get you on the SEO bandwagon, maybe some of the more obscure reasons will.
The “Less Popular” SEO Benefits
Through all of the linking and tagging and writing, below are a few SEO benefits that you may have missed:
1. Browser Compatibility – People all over the world use different browsers to search the Internet (Internet Explorer, Safari, Google Chrome, etc.). Each browser is a little bit different when it comes to showing you search results, so optimizing your website is the only way to ensure that your website is ready for all different browsers.
2. Consistency – SEO isn’t something that is going to end. People tend to forget that even a little bit of SEO effort will go a long, long way because it usually lasts forever (unlike a PPC campaign).
3. Quicker Loading Times – Part of optimization is creating smaller files; thus improving your loading times. This sometimes takes webmasters by surprise, and others don’t even think about faster loading times falling under the SEO umbrella. Either way, this is a plus for users and search engines alike.
4. Knowledge – Learning SEO is actually a huge advantage on its own. Taking the time to optimize your website will force you to really begin to understand Google and the rules Google has set in place. This makes you valuable in the eyes of future employers, can open up more SEO and online marketing opportunities for you, and above all help you really understand all aspects of your website.
Are there any more SEO benefits that you think aren’t talked about enough? Do you think these things are worth it if nothing else? Let us know your thoughts in the comments below.
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