SEO Over Optimization, Instagram, Content Marketing, Speedlink16:2012

Hi everyone. Hope you all had a great week. This week, chatter about Google preparing its algorithms to supposedly penalize sites that are overly optimized has continued. Rand Fishkin of SEOMoz, during his weekly whiteboard Friday session, gives some outstanding tips on how some few changes to your SEO can defend your site before the over-optimization penalty is rolled out. Watch the video, and see if there are some things that you may be doing, without knowing that it could actually result in a negative effect rather than positive. While there are some things that may “not be intentional”, they may still be considered as a negative signal to Google. You never know…

6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits

On a side note, Apple’s SVP of Marketing, Phil Schiller, deleted his Instagram account because of Android. The reason why I wanted to share this with you, is because of the way this news broke out. Reportedly, a reader noticed that Schiller had deleted his Instagram account – which was “@schiller” – and then reached out to him via Twitter for confirmation. The reader, who was apparently not satisfied with the way Schiller replied (via DM), decided to send him an email. This report shows how the reader approached Apple’s SVP and includes copies of the “emails” between each other. And with that, it is likely that Schiller had to clarify his position unexpectedly. Anyway, I hope you understand what I am trying to relay here (hint on privacy). Do you think that this can happen to anyone?

As usual, in no particular order:


Content/Online Business Bites

Social Web/Other Cool Stuff

Around the Web [more roundups]

Does Google take manual action on webspam?

That’s it! Enjoy and have a great week ahead.


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.

13 thoughts on “SEO Over Optimization, Instagram, Content Marketing, Speedlink16:2012

  • SEO Over Optimization, Instagram, Content Marketing, Speedlink16:2012 via @DiTesco

  • SEO Over Optimization, Instagram, Content Marketing, Speedlink16:2012

  • SEO Over Optimization, Instagram, Content Marketing, Speedlink16:2012 @ditesco

  • SEO Over Optimization, Instagram, Content Marketing, Speedlink16:2012

  • Hi DiTesco,

    Interesting slew of links here.

    The over-optimization video caught my eye. We go a little overboard at times, intentionally or not. The title note is spot on. Think: would real people dig your title? Or would bots? People buy our products. People read our blog posts. Create your content for people. Read a post back to yourself, or a title, before you hit the publish button.

    I like the note of finding natural ways to place anchor text in your post. Take your time, think through your content. Sound natural.

    Place full emphasis on linking up intelligently, patiently, effectively. Work hard, but work smart. Come from a place of power, of attraction. Watch your feelings. Seriously, most engage in crappy SEO out of pure desperation, or fearing the competition. Cut it out. Do things from a place of confidence. Create powerful, usable, unique content and do your SEO from a place authority, instead of desperation, to boost your SEO.

    Thanks for sharing DiTesco.


  • SEO Over Optimization, Instagram, Content Marketing, Speedlink16:2012 via @DiTesco

  • Hey DieTesco

    It’s probably we are in trouble mostly we adopt un natural techiques for link building and Google try too closed the chapter of SEO.The thing is that how we get natural links and how much it helpful for boosting sites most of the old technique didn’t work video marketing and squidoo and Social media links are bit helpful but didn’t work as extra ordinary it help before March and April update.

  • Hi DiTesco, I’m glad you posted the extra video from Rand this week. I am thinking about what is mentioned in point #2 (internal linking) because I see a lot of plugins that encourage people to make this mistake. You can enter a keyword or phrase and then have the plugin add a specific link everywhere you mention that term. I can see where people would be confused by this. Pretty soon there will be no more SEO strategies left other than – create good content! Google is really making everyone stay on their toes.
    Thanks for the link luv my friend. Chat soon.

    • Hi Ileane. I totally understand what you mean and for some reason I suspect Google will soon come up with another change in their quality guidelines that will help webmasters understand the best ways to optimize their content, without hampering users experience. The recent changes about “unnatural links” has upset many SEOs and alike, and I am hoping, just like other, that Google will “devalue” such bad links instead of of penalizing the site that has little or no control over them. Content being of good quality has and always been the most important aspect for just about everything, including that for SEO. Inner linking is still good for “usability” and helps direct visitors to other articles of relevance. I guess the point is in fact is not overdoing it, and those plugins, if not properly used could become a problem, rather than of benefit. We’ll see. Just keep doing what were doing, pumping out, good and valuable articles, I guess 🙂

  • Over Optimization is a big news and created huge hype in SEO world. Thanks for sharing such useful and important video “to tackle over optimization issue” here. Meanwhile I’m quite sure that I’ve been using white hat techniques and not getting any unnatural link so I think I should not be worried about Over Optimization Penalty.

    • HI. Unnatural links, while part of the recent Google dance on to clean up the mess in the search results, is only a small part of the so called Over optimization. I am convinced that this is more related to on-page optimization and abuse of anchor text to inbound links. We’ll see. If you are only using ethical SEO techniques, then I think you are on the safe side 🙂

  • That SEOmoz video has scared the jeepers out of me! All webmasters have done things they may regret – but we have no way of reversing this!! Perhaps Google understands this and will focus more on on-page SEO, which is controllable. Otherwise, sabotage would be WAY too easy.

  • Read the transcript for that last Whiteboard Friday post. Seemed like it was basically advising people to stop looking for the cheap link. Profile spam, signature spam, comment spam, et cetera. Will be interesting to see how this all shakes loose with the ‘new’ Google update.

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