In today’s tough economy, we try to spend our money as wisely as possible. If there is something we need to do and we can do it without anyone’s help, then we don’t have to pay anyone for it.
Even though it’s good to get as much work done yourself as possible, but there are certain things that you should not get involved in. For example, if there is something wrong with your ceiling and if you try to fix it yourself, then the chances are that it might get worse and collapse.
You have to be cautious, again, when it comes to creating your brand identity / logo design, because if you don’t get it right, then the foundation of your business will collapse very soon.
So, even though there are certain things you can do to save some money, but then in the long run they can turn out to be devastating… and your Business Logo Design is one of those things.
Let’s now discuss the difference between DIY logo design and custom logo design and realistically analyze which option will be best for your business.
Your Logo Must be Unique:
Your logo design has got to look unique if you really want to stand-out. See, a DIY tool gives you images and layouts to choose from, but the problem is that the same can be used by others as well. Hence, you won’t be able to represent your business in a unique way. This is why hiring an experienced brand identity designer is a must to create your custom logo design uniquely and professionally.
Your Logo Must be Relevant to Your Business:
When you use a tool, you get limited options, images, fonts, colors, etc. to create your logo design. The problem is that with such limited options, you may not be able to create a logo that will correctly and professionally represent your business, whereas, hiring an experienced designer will help you a lot as the designer will first conduct a research and analyze your industry and then create a customized logo accordingly. You don’t get this ease and research with a DIY tool.
Creative Suggestions and Directions:
After you fire up a DIY tool to create your logo, you will be on your own with your creativity. Plus, if you are not creative when it comes to design and brand identity, then it is obvious that your logo will come out to be really bad. So, hiring a professional designer to create a custom logo will help you a lot because the designer will guide you in the right direction and give you valuable suggestions as well.
When you use a DIY tool for logo, then you get an image that you can’t resize in most cases. If you attempt to resize it, then the design will be affected negatively when you will try to expand or shrink it. Your custom logo design should be scalable and resizable so that you will be able to use them in all sorts of marketing campaigns, both online and offline. Hence, for this you need a professional designer, not a DIY tool.
So…What are your thoughts about DIY logo design and custom logo design?