How to Read Between the Lines of Online Reviews?

by DiTesco
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“Cutting-edge,” “sleek,” “time-saving”? It used to be that clever marketers could have us pulling out our wallets with just a fancy adjective or a well-crafted slogan. But then the era of online reviews began, and we got smart. For a time. One astounding survey showed that 90 percent of us say our buying decisions are […]

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Create The Best eCommerce Page, Instagram For Business, SEO Horror Stories, Speedlink 44:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page […]

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3 Reasons Your Business Blog is Worth the Time

by Megan Totka
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While a lot of businesses realize the importance of a blog, many business owners don’t understand just how vital a blog is to the success of a business – some still don’t feel the benefits outweigh the time and resources needed to maintain it.  However, numbers prove just why blogging should top your list of […]

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Content Gating, Growing Snapchat Following, Dominate Local SEO, Speedlink 43:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In Rand`s Whiteboard Friday video below, he weighs the pros and […]

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Myths, Misinformation and Phishing Scams

by DiTesco
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‘Phishing scam’ is the umbrella term for any attempt made to acquire sensitive information such as usernames, passwords and bank account details for malicious reasons via an electronic communication. Phishing scams come in a wide range of guises which can make them difficult to spot. While the emails from ‘Nigerian princes’ and ‘mysterious benefactors’ might […]

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Facebook Funnel That Converts, Building Loyalty On Twitter, Ins and Outs Keyword Research, Speedlink 42:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In the Whiteboard Friday video below, Ryan Stewart outlines his process for using remarketing and targeted […]

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Importance of Effective Titles and Headlines for Bloggers

by Derek Miller
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Most bloggers spend less than a minute or two crafting a headline. They either jot it down as a half-baked idea before they start writing, or they throw something on top once they’re done. Either way, not much thought goes into the handful of words that lead into the post. This needs to change. Effective […]

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Real-Time Penguin SEO Changes, Improving SM Search Rank, The Psychology of SEO, Speedlink 41:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In Rand’s Whiteboard Friday below, he explains […]

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How to Keep Up Your Blog Updated When You Are Sick?

by DiTesco
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It’s not easy for bloggers to take off when they are sick as they have the responsibility of maintaining their blog always. A blogger cannot afford to keep his blog inactive for few days as it affects the site and you might lose loyal readers if they don’t see any activity. Well, but there are […]

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Optimizing for RankBrain, Google Marketing Tools, Free Places To Promote Your Website, Speedlink 40:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! If you’ve been stressing over how to optimize your SEO for RankBrain, there’s good news: you can’t. Not in the traditional sense of the word, at least. Unlike the classic algorithms we’re used to, RankBrain is a query interpretation model. It’s a horse of […]

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