You have a website, you share information on your Facebook, and you send clever tweets out about your products and company philosophy. You may think that you shouldn’t have to do any more online in order to continue to promote your business. The truth is you can do even more than the typical online activity to get greater success for your organization. One of the best ways you can promote yourself online is through blogging. A blog, which is an online journal, helps you position yourself even better. Here is how blogging can boost your business.
1. Share News and Events
The primary reason for a blog is to share important updates or company news. Instead of a short sentence or simply a photo of an update, a blog allows you to go beyond and write several paragraphs describing something. For an update that is meaningful for your organization, you can give your audience the entire background of everything that went into it. This allows your customers to see you in a different light.
2. Personalize Your Company
Next, blogging allows your company to be more human and personalized. Your audience can begin to see the person behind the company name and start to relate to your daily stresses or worries. Some company bloggers put information about their personal life into their posts, which can truly make your customers see you beyond your product. The result can be more understanding about your organization and more people who want to patronize your business.
3. Promote Products and Campaigns
Blogging for a company is also a great way to promote products or campaigns. If you have a specific marketing push that is about to begin, there’s no better way to launch than to devote a blog post to it. Describing the thought process about the product or the background of each individual part can help sell it even more to your customers. With a blog, you can go beyond a pretty picture and truly get deeper into the history of what it is you’re offering.
4. Generate More Buzz
Online marketing is always looking for a way to generate buzz. That means that you’re looking for interesting ways to push your business as part of someone’s conversation. You want people to be talking about you because that may lead to more searches about your industry or products. Curiosity can also lead to more potential customers investigating your store or company in person.
5. Get More Exposure Online
Next, blogs can help you get more exposure online. Your blog should always be linked back to your primary company website, since it’s a tool for promotion. It’s important to utilize the most important aspects of search engine optimization, or SEO, to figure out ways to get more keyword searches to link to your blog or company website. Putting your company information at the top of the search engine lists can make it much easier to get more exposure and help your blog’s audience grow tenfold. This is one of the most effective ways to bring in more customers to your business.
6. Spread Your Company Message
Your blog is also a helpful way to grow your company message and philosophy. Writing a few paragraphs about what your company believes regarding industry topics or even nationwide issues helps position your organization in a specific light. This can help you attract like-minded people or even influence your customers to think about various topics in the conversation.
7. Connect With More People
Most of all, a blog allows your company and personnel to connect with many more people than the traditional brick and mortar store conversations. As your blog grows and people begin commenting, you can engage in conversation and build relationships with these current or potential customers. You can grow your brand from a small startup to a nationwide movement, like natural food manufacturer, hamptoncreek, has done recently.
8. Demonstrate Your 21st Century Skills
The last important reason why a blog is necessary for businesses these days is that it positions your organization as a leader in using the power of the internet. When you are comfortable with online social media tools, your company develops an image that is trendy, hot, and now. Your old-fashioned competitors are at a disadvantage with the new and current generations.
Taking the time to develop and write blog posts every week has strong advantages to your business. This creative way of marketing your organization can help you grow beyond what you’ve envisioned.