Ins And Outs Of Linking, Organic Traffic Via Related Questions, HTTP to HTTPs – SEO Guide, #Speedlink 16:2016 – iBlogzone.com

Hi everyone, hope you all had a great and productive week!

Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In Rand’s Whiteboard Friday video belo, he talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.

Linking Internally and Externally from Your Site – Dangers, Opportunities, Risk and Reward

How to Use Twitter Analytics to Improve Your Engagement

Do you need better results from your Twitter marketing? Want to use Twitter Analytics to guide your efforts? The data in Twitter Analytics reports can help you identify the content that resonates with your audience, so you can build a more active following.

How?

#1: Tailor Your Content to Audience Interests
#2: Schedule Tweets Based on Your Audience’s Location
#3: Tweet Around Events
#4: Replicate Key Characteristics of Popular Tweets

In this article you’ll discover four ways to use Twitter Analytics reports to boost replies, retweets, and other engagement metrics

HTTP to HTTPS: An SEO’s guide to securing a website

Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so.

Why move to HTTPS?

Google identifies several reasons to switch to HTTPS in their website migration guide. Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:

Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.

Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.

Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

There are other benefits, though, including the Google ranking boost previously mentioned. For those feeling intimidated by the prospect of switching to HTTPS, her’s a guide to securing your website courtesy of SearchEngineLand.com.

And as usual, in no particular order: