Hi everyone, hope you all had a great and productive week!
Back in February, Rand of Moz.com explored balancing keyword targeting with concept targeting. This time around Rand looks at using your knowledge of related topics and semantic connections in your on-page SEO processes.
In the Whiteboard Friday video below, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.
Using Related Topics and Semantically Connected Keywords in Your SEO
What US agencies sell and what users look for?
Recently, Alexandra Tachalova (former SemRush Brand Manager) conducted a research concerning the most popular digital agency services. One of the aspects investigated in this study was the most popular services that digital agencies are selling.
click on image for a larger view
In the several digital marketing niches analyzed, Alexandra discovered that:
SEO is still the most desirable service and it has the highest chance of leading to conversion.
Users want to know more about social media and content marketing, but they’re not ready to pay for it.
Users who are searching for PPC are the most likely to be converted.
After digging further into this article, you’ll discover which digital marketing services are the best to sell and why. Hopefully with this information you can improve your strategy and have a step up against your competitors.
7 Huge Sites for Traffic That Marketers Don’t Take Advantage Of
Do you want to know why everybody focuses on SEO and social media marketing? Because everyone wants traffic for their websites, and both of these sources are huge. Google, YouTube, Facebook, and LinkedIn are all in the top 20 traffic sites in the world. Whether you’re a plumber, SaaS marketer, or recipe blogger, you can find your target audience through one or both of these sources. Or if you sell physical products, you likely sell them on the e-commerce giants such as Amazon and eBay—same concept really as you can sell virtually anything on them due to their size.
So, what sites in particular are we talking about here?
Neil from QuickSprout.com gives seven specific examples of sites with tons of traffic that you can potentially drive back to your site.
Site #1: IMDb
Site #2: Etsy
Site #3: BuzzFeed
Site #4: Forbes
Site #5: Business Insider
Site #6: Allrecipes
Site #7: Quora
Read the full article here to see how you use these sites for traffic.
And as usual, in no particular order:
Content Creation & Marketing/SEO and Search
- Best practices for bloggers reviewing free products they receive from companies
- Be Bold: 4 Uncommon Types of Content That Attract Hundreds of Backlinks
- Debunking the Myth of Long Form Content: A Data-Driven Case for Short Content
- Blog Optimization: The Essential Guide to Grow Traffic and Engagement
- Images for blogs
Social Media/Small Business Bites
- Pinterest Promoted Pins Open For All: This Week in Social Media
- Google+ now gives verified profiles, early access to new features to some Collections and Communities users
- Pinterest’s Buyable Pins Help Retailers Gain New Customers
- Use Lead Ads to Connect with the People Who Want to Hear from Your Business
- 10 Smart & Easy Facebook Marketing Ideas
More from around the web …
- Marketing Day: Omni-channel marketing, February’s top 10 YouTube ads & more
- SearchCap: Google warning to bloggers, SEO success, audits & more
- Inbound Marketing And Social Media – Resources, insights, news and trends to help small businesses grow
That’s it! Enjoy and have a great week ahead.