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5 Simple Ways to Bring Visual Content Into Your Marketing Campaign

by Megan Totka


If you have yet to integrate visual content into your marketing strategy, you are probably missing out on a gigantic opportunity to increase your reach and engagement.

Visual content – videos, images, and slide shares – should be more than an add-on element of your marketing strategy. There’s a good chance your competitors are using visual content – 71 percent of marketers now use visual content in their marketing efforts – so make sure you aren’t getting left in the dust.

If you are overwhelmed by the thought of how to create or share images or videos, it can be tricky to know where to start. This article will discuss five simple ways to start introducing visual content into your marketing campaign.

guide to visual content

Make industry-related infographics.

Infographics are less popular than they were a year or two ago, but they are still a really effective tool for accumulating inbound links and social shares. The key is relevance and value. Work to provide insights into a topic through your infographic instead of talking about data that’s been covered time and again.

It’s best to use data unique to you when you create an infographic. Survey your customers or followers to capture valuable information. Being the singular source of this data will lead to more traffic, links, and shares.

Create simple videos to answer questions.

You don’t have to be a professional videographer to make helpful and relevant videos for your viewers. Look through your blog comments and emails to find common customer questions. Create videos tutorials to demonstrate how easy it is to use one of your products.

Optimize your blog images for social sharing.

You have likely figured out ways to gain influence through blogging. Now it’s time to optimize your images for social sharing. This strategy is pretty simple and one that guarantees you’re leveraging the power of the visual content on your blog. Most business owners realize they need to optimize their product images using high quality images taken from various angles. But what about blog post images?

Blog posts with images get more views than those without images, hands down. This knowledge reiterates the importance of using eye-catching images to accompany your blog posts as part of your strategy. Keep your images relevant to your content and consider using your own photos if possible.

Always use images in your social media posts.

This strategy is really effective and easy, yet one that many business neglect to use. Incorporate visual content into your marketing strategy and you will see a lot of benefits such an increased engagement on Facebook, more retweets on Twitter, and more shares on Google+. Simply posting an image is one of many ways to save time marketing your small business because it will actually have far more reach than a simple text-only post.

Integrating visual content into your marketing campaign does not have to be costly or all consuming. Use visual content to give you a boost in traffic and even sales, often for less money than it would cost to promote your text-based content.

How have you incorporated visual content into your business marketing strategy?

Article by

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web.

Megan has written 23 articles at iBlogzone.com

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