Visual content is one of the most effective ways to engage your audience. Users are far more likely to interact with something which grabs their attention, and in the scrolling world of online media, there is no better way to do that than with an image, infographic, slide presentations, video, etc. On Twitter images and videos receive far more interaction than a plain tweet. Facebook even gives additional importance to visual content or as they have labelled it: ‘edge weight’, meaning that images and videos are more likely to be positioned higher in your newsfeed.
In addition visual content pieces can generate more backlinks than any other form of content, which—in the long run—helps increase search engine rankings and overall readership numbers.
So, how do you create these visual masterpieces? Neil Patel’s guide to creating visual content infographic should help you.