In the online marketing jargon, a landing page, is better known as a single page that has a specific purpose when visited by users. Usually, a landing page will display a sales copy or a form that will capture leads. The overall objective of a landing page is to convert site visitors into leads and hopefully generate sales.
With that said, it is extremely important that your “landing page” is optimized properly. You will want to make sure that it is optimized for traffic and conversions. Now the big question is, how do you optimize a landing page to achieve those objectives?
Luckily, Neil Patel of QuickSprout.com created an infographic that walks you through the process of optimizing your landing pages. Here is how you can optimize your landing page in 3 simple steps:
- Identify the main elements on your landing page.
- Edit the landing page so that it is search engine friendly and usable.
- Run A/B tests using quantitative and qualitative feedback.