Few years back when directory submissions were popular and worked more effectively than they do today (and yes they do still work), many internet marketers only focused on ones that had high page rank and neglected the smaller, less popular ones.
As a result, they missed on the opportunity to cash in when the smaller directories grew over time and became just as popular if not more so. The same happened to press release marketing. Remember when PR Log was free and relatively low PR?
Fortunately back then I was able to leverage it to market my ecommerce website, which I sold in 2007 for $250,000 to one of the largest power sellers on Ebay at the time. The site still ranks high for keywords I optimized for 6 plus years ago. Posting on lower PR sites back then is a big contributing factor of this outcome.
The point I am trying to convey here is that how does history translate into our present times? How can we learn from history so that we can do things in the present to capitalize on the future?
The Best Option
While the top blogs in our respective industries are hard to break into, they are no doubt the best option and avenue to guest post at for an up and coming blogger. After all, a popular blog not only benefits you from a Page Rank perspective, but you instantly get exposure to a massive and targeted readership immediately.
If you do a good job, the author blogger may take exceptional notice and go out of their way to endorse or promote you. Sometimes this single act is all that it takes to propel you to heights you never imagined before.
The Great Option
Guest posting on blogs that are on the same level as you in popularity and readership are also great to contribute to because of the peer relationships you can establish with the author blogger. Relationships established today can turn into business partnerships down the road, especially if you share complimentary and non competitive skill sets.
Add to that a targeted base of audience that while not as massive as a top blogger’s, will also benefit your blogging efforts significantly. You just never know who’s connected to who. Maybe you get mentioned in someone’s tweet. Or someone well connected “likes” you on Facebook. You just never know. The blogging community is small and blogs in the same niche share a lot of the same readers. Yes, word spreads like wildfire.
The Good Option
Many “guest posters” ignore guest blogging with smaller fish because it’s easy to do so. I am guilty of that as well. However, there is a significant upside to contributing to a relatively new blog. A new blog has a lot of potential upside. It’s like a small cap company that has a lot of room to explore and grow.
But notice I wrote “potential”. This is key. I am not recommending you submit a guest post to all the small blogs in your niche. In fact it’s just the opposite. I don’t recommend you submit to the small sites unless you see the “potential” in the blog.
Potential can be measured in the angle the blog covers a topic with, the author’s credentials (read the “About” section and see where the author is coming from) and determination (slightly harder to gauge). Finding a good one can be like finding a needle in the haystack, but if you do run into one, definitely pursue guest posting on their blog. It’s all about getting organized and going for it.
There are a few advantages to this. First, relatively new blogs are likely to accept guest posts easier with less restrictions, second, the blogger may someday look up to you as having given them support and guidance when they were climbing up the blogosphere and third, the biggest benefit in my opinion is the potential to ride the tidal wave as it grows over time. Remember, I would not have benefited from PR Log’s tremendous popularity had I not submitted my release to them when they were no one.
So while being biased (like me) is completely understandable, keep an eye out for that potential needle in the rough. It’s worth it sometimes to take calculated gambles. What do you have to lose after all?
Fellow bloggers, what do you think? Have you taken a gamble? How did it pan out? If you have not, will you? What will it take?
All the best,