Blogging is easy, getting yourself established as a successful blogger is not. Everyday, numerous people embark upon the journey of blogging while choosing different topics and platforms, but only few manage to endure the initial setbacks and grow into a successful blog.
Being an Internet Marketer and an avid blogger, I have been observing the blogosphere for quite some time, and I have short-listed some of the most common mistakes made by the new start ups. In the following article I will be sharing these mistakes. If you are a new entrant into the dynamic world of blogging, I suggest you to read on, take a look and make sure that you are not repeating any of them. Remember that an adequate blog planning is as important as those listed below.
Not choosing a specific topic
The flop blogs are usually the ones with no specific theme but a hodgepodge of many different topics (e.g. blogging, SEO, Internet Marketing, Tech, Travel, Hobbies, etc). Now, blogging doesn’t really require a typical format but there are some points that you must keep in mind. For instance, if you wish to have a readership that shares your enthusiasm, you must make sure that each and every post is related to that particular topic. Doing posts on various topics means that you will never be able to get a loyal readership, which is very important for a successful Blog.
Apart from the readership, non-specific topics will also make it hard for you to optimize your Blog for the search engines. If you are aware of the very basics of SEO, you should know that SEO is all about choosing a set of relevant keywords and optimizing your website for those keywords. When you are blogging on multiple topics, you will be having no particular keywords to go for.
Low quality Content (AKA Thin content)
Search engines (especially Google) have serious issues with low quality content. It is now time that you start scrutinizing the content going live on your blog. Plagiarism is of grave concern for every website and that includes taking an article and just rewriting it. If you wish to quote some news or someone else’s work, do not forget to give the website or the writer his/her due credit, and try to include your own opinion or comment on all the happenings when posting news. There is no harm in being inspired from someone’s work but it is very important that you do your own write-up. Copying the expression, views, opinions, research, of some known blogger will only flush your credibility down the drain.
Unlike diary, a blog is supposed to be a public thing, so there’s no point in guarding your Blog by closing the comments and allowing no contributions from other writers (unless you are writing for your own catharsis and no other purpose). Reach out to fellow bloggers, write guest posts for the relevant blogs and invite them to do so at your blog. Leaving intriguing and appropriate comments on other relevant blogs is a definite way to expand your network. If you run a business or trade blog, guest posts and commenting is the one of the most effective ways to find prospect clients and business partners.
Invite your social network friends and contacts to your blog, leave regular twitter and Facebook updates about the blog and most of all utilize the feedback as much as you can.
No regular updates
If you don’t have a passion for blogging (which means you will blog in spite of the response you are getting), then it is not going to benefit you or your blog. Good bloggers are active bloggers, they have things to share all the time. Many blogs, which have been popular once, are taken off the ranks and they are not attracting new readers because they are not updated on regular basis. Giving a post or two each month is not enough, if you are looking to become a successful blogger and build a loyal blog readership, you must aim for at least two posts ever week.
Using technical language
Sometimes your sophistication becomes your limitation. People want to learn and at the same time, have a good time while learning, that’s precisely the reason why they come to your Blog. Technical, dry, and obscure information is tortures for such readers. If you must share some technical information, try to do it in a basic and comprehensible manner. Leave the technicalities for syllabus books and don’t come up with posts loaded with technical jargon. I know certain topics demand technical notes but there are ways to make them simple and interesting.
The first thing that you should do after reading this post is to go back, take a look at your own Blog, and see if you are committing any of these mistakes. It’s not that avoiding the aforementioned mistakes will guarantee a success, but it will definitely reduce the chances of failure, thus providing you with a blogging legacy that you can be proud of. To your success!