Everything can seem pretty straightforward during the planning stages of your business. After all, you’re the one who’s in control; you’re just letting all of your ideas out onto the page. There are no variables that have been thrown into

Producing a quality live-action video or animation is an intricate process. A lot of thought and action needs to go behind the procedure, starting with a proper pre-production strategy. The capital invested in this course will directly affect the quality,

About 20 years ago, advertising was primarily dominated by radio, television and print media. Businesses were forced to scramble for space from these platforms. But with the advancement in technology, things have really changed. Today, the internet, smartphones and other

We don’t want to over-complicate matters – the point of targeted outreach is building relationships with your target audience. Some call it blogger relations, others say it’s influencer marketing, and people who work in the field of classic advertising are

Advertising Content vs Social Media Content Now let’s get one thing straight, advertising and social media content are certainly not mutually exclusive. In fact, in today’s marketing landscape these two types of content both perform incredibly important roles that can

If you own a business you’ll need to become familiar with marketing or hire someone who is knowledgeable. No matter what type of business you have, marketing is needed to promote your products or services, create brand awareness and make

You need a marketing plan for the development of business. A proper marketing plan usually describes your target audience and how you will attract new customers, and also keep them, so that they buy from you again and again. A