Why You Should Adopt Video Marketing Today

Startups, small businesses, and enterprises are facing even stiffer competition in the battle for leads and eventual customers. So, you’re likely to get lost in that struggle if you do not adopt an effective marketing strategy.

As a small business owner, you are most likely on a tight marketing budget and unable to spend big. However, incorporating videos into your content marketing campaign will produce more outstanding results than you could imagine.

Even though there are a lot of marketing strategies you can adopt to help grow your business, only a minute fraction are more effective than nailing your video marketing strategy.

Video marketing has proven to be very beneficial for small businesses. With the competition small businesses face, capturing the attention of potential customers may seem like a daunting task. However, a video marketing campaign can help you compete with even the big guns in your niche, as you can better relate to customers.

Creating a video marketing campaign can seem intimidating, but it can take your business where images simply can’t.

Indeed, video marketing campaigns and video ads have been demonstrated to bring in over 80% ROI. Consequently, several small businesses and companies have jumped on the bandwagon. A recent study revealed that 87% of companies now use video as a marketing tool.

Aside from increasing your business’s revenue and helping its ROI, video marketing increases your brand awareness and online presence.

It also gives personality to your business and helps potential customers trust your brand and, by extension, your products.

These videos provide a personalized experience for every intending and returning customer and ensure they become loyal to your brand.

Check out the infographic below to better understand video marketing, its perks, benefits, and must-dos. It also outlines strategies and tactics to be used for better results — strategies such as what social media channels and platforms to use, among others.


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone.com. iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.