As Google has decided to sunset Universal Analytics, a lot of website owners are left wondering what will happen to their data. In this infographic, courtesy of measureschool.com, they have listed 11 steps which will help you do the GA4
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Every marketing tool carries the same straightforward objective: to simplify marketing while increasing conversions. The problem stands in selecting the proper tools for your business, as each company faces many individual variables. Customers’ behaviors change, goals change, and industries differ.
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Online consumers are always on the lookout for an easy answer. They want to know if Diet Coke has any sugar, if LED light bulbs are really good for the environment, or if Facebook Ads will actually help them find
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We all owe big gratitude to technology for the way it has transformed our functioning and understanding of the business world. Gone are the days when only print media would talk about any new business in the town or expansions
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During the hiring process, there are many steps that must be taken in order to ensure that you are bringing in the very best new team members. One of the most important things you want to establish is that you
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Finding leads online is not a new concept. Indeed, for years (decades at this point) many businesses have used SEO, marketing emails, and digital ads to identify and connect to potential leads. However, finding a lead is not the same
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Let’s face it: In today’s competitive environment, no business can afford to opt out on online advertising. Since it’s much simpler and cheaper than other, more traditional advertising venues, it has in some way become a ‘must’ in order be
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