Hi everyone, hope you all had a great and productive week! What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. In
Read moreAny business serious about improving the outcomes of their email marketing campaigns needs to seriously consider how they use personalization. By crafting every message in such a way that is it personal to the recipient, you have a far greater
Read moreHi everyone, hope you all had a great and productive week! Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In
Read moreDigital content is the heartbeat of most social media campaigns. But whether it’s images, videos, articles, or just updates… who that content lands in front of will largely determine its success. While some businesses and social media marketers make an
Read moreSocial media is a major part of most of our lives. But for all of the good it can do connecting you with friends and family and keeping you in touch with the world, it can also be a dangerous
Read moreSo you or your business has decided to create a blog. Good decision and quite frankly, a decision that you should probably have taken for some time now. But as they say, better late than never, right? Regardless of the
Read moreHi everyone, hope you all had a great and productive week! We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking
Read more