One challenge to content marketing is finding an influencer to collaborate with your brand. The right influencer can increase your traffic and engagement, and improve your overall brand awareness. There are three types of influencers to consider — aspirational influencers, authoritative influencers, and peer influencers. You’ll want to create a list of top voices in your industry for each influencer type, and then choose an influencer who’s big enough to reach a lot of people but small enough to want to work with you.
The right influencer can make all the difference in your content marketing efforts. It’s worth the effort to find an influencer and work with them to propel your brand awareness. Of course, it’s also important to know when an influencer relationship isn’t working out. After a few months of collaboration, make sure that you’re seeing results, and the influencer’s audience or activity hasn’t changed. The relationship should be mutually beneficial.
The following infographic provides a step-by-step approach to gauging influencers. Some steps include checking to see if the influencer is still active, if they have an engaged audience, and whether they share relevant content. Outreach is only the first step to working with an influencer. This infographic can help you make the most of your influencer marketing.
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