Digital marketing is pretty much a mainstay for any business or organization online. In this day and age, when more than half of the world’s population is on the internet, running a business offline is hardly an option.
For entrepreneurs, shifting to a business that runs completely online means no lease, a website or online store that’s accessible to consumers 24-hours a day, 7 days a week, and a huge pool of potential customers to draw from.
Even if a business is turning to the internet purely for marketing purposes, the advantages are plenty. They include irresistible perks such as reduced costs compared to traditional marketing methods, clear and accurate insights from analytics, an array of advanced tools that automate a great many processes, including posting on social media, providing general customer service, and the ability to create and implement responsive marketing strategies that are also extremely customizable to business needs and, of course, its marketing budget.
It’s for these reasons that the internet is, plainly put, completely saturated. Various channels like social media are already overflowing with images, videos, and text posts, as brands are constantly rushing to leverage the newest trends in technology and digital marketing strategies to capture and hold the rapt attention of an already overstimulated audience and secure a share of the profit in their niche.
While it may look simple on the surface – a few blog and Facebook posts here, some smart SEO keyword usage there, a couple of paid advertisements on AdWords – there’s a multitude of details to consider. Executing strategies with pinpoint precision doesn’t just happen. It’s a result of constant testing and deep analysis and, at times, some really, really, ingenius pivots from campaign failures.
With so much on the horizon for 2019 – artificial intelligence, machine-learning, increased mobile internet usage, and more applications for virtual reality to name a few, thought leaders anticipate that the rules of the digital marketing game will be seeing some fundamental changes. As a business owner, understanding the impacts of new technology and trends spell the difference between growth or stagnation for your organization. Clear insight will help you make sound decisions. For marketers, there’s no better way to stay ahead of the competition and ensure the securing of valuable leads, conversions, and ultimately, revenue for the company.
In the SERPwatch’ infographic below, we’ve gathered and analyzed data from different digital marketing fields to help you lay the foundation for winning marketing strategies in 2019.