Any internet business owner must have understood the importance of traffic. No internet business can survive without it. One thing is to get the traffic and yet another is the convert them to customers. And that is always seems the harder part. If visitors come to your website and then leave immediately, it means that the bounce rate of your site is high. There are several ways through which you can lower this bounce rate and increase the stickiness of your website.
- Website And Layout Design
The very first thing that welcomes any visitor to a website is the website design. It goes along way in determining whether the visitor will stay or leave immediately. Your website should be designed by an expert with a clean theme that is easy to navigate. It should be logically organized. Avoid inserting pop-ups, pop-downs, or any other graphics that will prompt out from the middle of your site, down or top, they are distractive and irritating.
- Make Your Blog Post Engaging
Fluff sentences will definitely get your readers upset soon. Don’t make them read 5 pages before they come across a point; give them 5 points in one page. Be precise and professional in your posts, people like concise and easy to read posts. You can add video, audio, etc, to your post to make it stickier and clarify readers. When you are writing about the affects of traffic congestion on the road, a short video, audio or perhaps pictures conveying the live experience of people will rate your post high.
- Do Not Distract Your Visitor
Visitors are looking for places they will get satisfied with what they want and not what you want. Although you might be making money online, do not overload your website with a lot of stuff at once, products, ads, links, and other pre-selling short articles. They will get angry and leave your site, especially when they can’t find what they are after. Make your website easy and simple. The navigating menu should be arrange in categories and kept at a selected place.
- Well-Written Text
Text selection and arrangement is an important factor in retaining visitors on your site. Use page titles, headers and meta-tags that convey the same meaning with the rest of your page. Opening your page with a short paragraph or perhaps an answer to the question they might be after is an added credit to making visitors stay longer. Use well-optimized informative contents, contents that will be sufficient enough for your visitors.
- Target Specific Topics
Do not just put down a broad post. Visitors tend to be more specific on what they want. Write to satisfy those needs. Focus more on the specific items, products, or solution to a specific problem. Do not write like a maniac, write humanly and friendly. Communicating with your audience in short sentences and in their language will get you more results.
- Have Links Open In A New Window
Links that open in the same window may rid chances of navigating back to your site. Make your exit links to open in a new window, leaving your own site open so visitors can easily come back and check out something.
- Optimize The Size And Speed Of Your Web Pages
Site that are easy to load, navigate and are still informative will definitely go far. Ensure that the graphics on your site is just appropriate and doesn’t slow the loading time. Keep the text/HTML code ratio very low. Make sure you have the optimal screen resolution for you website (see also screen resolution 2011). These will encourage visitors to come back often.
- Increase Comments
Comments have turned out to be very vital internet marketing. Establishing this portal and increasing it in your blog will make readers understand that your blog is active. Visitors will spend much time reading the comments and may even decide to drop theirs. If you are just making your first post, you might consider to changing the default “0 comments” to something better, like “please leave a comment”, “have any idea on this?” etc. Now that is more human than the initial “0 comments”.