Home >

On-Page SEO That Matters, Social Media Micro-influencers, WordPress Moves To SSL, Speedlink 49:2016

by DiTesco
Thumbnail image for On-Page SEO That Matters, Social Media Micro-influencers, WordPress Moves To SSL, Speedlink 49:2016

Hi everyone, hope you all had a great and productive week! Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In Rand`s Whiteboard […]

Read the full article →

Improving Your Link Profile, Split Tests for LinkedIn Ads, Inbound vs. Outbound Marketing, Speedlink 48:2016

by DiTesco
Thumbnail image for Improving Your Link Profile, Split Tests for LinkedIn Ads, Inbound vs. Outbound Marketing, Speedlink 48:2016

Hi everyone, hope you all had a great and productive week! When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In Rand’s Whiteboard Friday video below, he will teach you which rules to follow to keep […]

Read the full article →

4 Questions to Ask Yourself Prior to Launching an Ecommerce Site

by DiTesco
Thumbnail image for 4 Questions to Ask Yourself Prior to Launching an Ecommerce Site

You might think you have a great product or idea that’ll practically sell itself — but, is that true? Most people who enter the ecommerce world picture a website getting a ton of traffic and selling out of products all the time—who wouldn’t!? It doesn’t always work out that way though, otherwise everyone would be […]

Read the full article →

Using Paid Media to Drive Loyalty, Infiltrating LinkedIn Groups, Social Media Marketing Tools, Speedlink 47:2016

by DiTesco
Thumbnail image for Using Paid Media to Drive Loyalty, Infiltrating LinkedIn Groups, Social Media Marketing Tools, Speedlink 47:2016

Hi everyone, hope you all had a great and productive week! If you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In Samantha’s Whiteboard Friday video below, she divulges 10 strategies for using your paid media to get […]

Read the full article →

Beating Your Competitor’s Rankings, Instagram for Business, Become A Great Copywriter, Speedlink 46:2016

by DiTesco
Thumbnail image for Beating Your Competitor’s Rankings, Instagram for Business, Become A Great Copywriter, Speedlink 46:2016

Hi everyone, hope you all had a great and productive week! Longer, more thorough documents tend to do better in the search results. We know that’s true, but why? And is there a way we can use that knowledge to our advantage? In Rand’s Whiteboard Friday video below, he explains how Google may be weighting […]

Read the full article →

How to Make Your Videos Rank Higher on Search Engines

by DiTesco
Thumbnail image for How to Make Your Videos Rank Higher on Search Engines

Videos are an Internet marketer’s most powerful tools. They can help you generate new leads as well as nurture and build on the ones you already have. In fact, a significant 62% of businesses that use videos for promotion report an increase in the amount of organic traffic their websites receive. About 93% say that […]

Read the full article →

Can SMBs Compete In SEO, Conversion Optimization Tests, Marketing Tools For Local Business, Speedlink 45:2016

by DiTesco
Thumbnail image for Can SMBs Compete In SEO, Conversion Optimization Tests, Marketing Tools For Local Business, Speedlink 45:2016

Hi everyone, hope you all had a great and productive week! It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In Rand’s Whiteboard Friday video below, he explains how small […]

Read the full article →

What You Need to Know About Cloud Computing in Today’s Day and Age

by DiTesco
Thumbnail image for What You Need to Know About Cloud Computing in Today’s Day and Age

Not everything is in a cloud yet, but soon it will be. The need for heavy hard drives and DVDs is quickly disappearing. Storage and software no longer have to be local. Government in the Clouds The federal government started an initiative in 2011 to organize its data with cloud storage. The effort is meant […]

Read the full article →

How to Read Between the Lines of Online Reviews?

by DiTesco
Thumbnail image for How to Read Between the Lines of Online Reviews?

“Cutting-edge,” “sleek,” “time-saving”? It used to be that clever marketers could have us pulling out our wallets with just a fancy adjective or a well-crafted slogan. But then the era of online reviews began, and we got smart. For a time. One astounding survey showed that 90 percent of us say our buying decisions are […]

Read the full article →

Create The Best eCommerce Page, Instagram For Business, SEO Horror Stories, Speedlink 44:2016

by DiTesco
Thumbnail image for Create The Best eCommerce Page, Instagram For Business, SEO Horror Stories, Speedlink 44:2016

Hi everyone, hope you all had a great and productive week! From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page […]

Read the full article →