Page Layout Algorithm, New Klout, Suck At Marketing, Rich Snippets, Speedlink 7:2014

Hi everyone! Hope you all had a great and productive week. Early this week Matt Cutts sent out a tweet saying that they made a refresh of an algorithm. That´s about it. One of those kind of tweets that you either click on it to read more, or it really does not say much, does it? Anyway, clicking on it will take you to a post that talks about the algorithm that looks at the layout of a webpage and the amount of content you see on the page once you click on a result. Essentially this one of for those “ad heavy” sites. I guess that those sites that have nothing really to offer (long landing pages for example) may start to see less organic traffic. What do you think about this move?

SEO folks: we recently launched a refresh of this algorithm: http://t.co/KKSXm8FqZW Visible to outside world on ~Feb. 6th.

— Matt Cutts (@mattcutts) February 10, 2014

Things you did not know about the #NewKlout

Some few days ago Klout announced a new version that they say “takes the first step towards our vision of helping people be known for what they love.” By leveraging their massive trove of social data, their new content platform helps Klout users be better content creators. So did you see that? They now have a content platform. Essentially you can now create content, schedule it and share other people´s content too. The difference with other similar tools is that “Klout intelligently recommends content that will strike a chord with your unique set of friends, fans, and followers” as they mentioned in their post.

Anyway, if you are interested to know more, they published another posts clarifying some things that you may not know of. One that called my attention was that creating and sharing content on the New Klout does not help you increase your klout score. How about that? Do you use Klout? Are you even interested?

This week, Rand Fishkin of Moz.com published a video about The Best Ways To Suck in Marketing. If you a marketer, it may interesting to see what he has to say. I think that in a way, even if just a little, everyone (including me) is a bit guilty of some of these marketing practices that “suck”. Are you?

Finally and following the Rich Snippet issue that can get you into trouble with Google, here´s a great checklist to make sure you’re on the safe side.

And as usual, in no particular order: