Novelty comes in diverse forms and to utilize the novel idea is another innovation. The launch of Pinterest in 2010 (in closed beta) has brought diverse opportunities to improve business, when adopted in an appropriate way. Pinterest, photo sharing website, is unique owing to its pin board style. If you have a theme-based image collection on your mind, Pinterest can aptly serve you. It is aimed to bond individuals or organizations, coming from different platforms, having common interests.
Pinterest has been listed in the “50 Best Websites of 2011” by Time magazine. It has potentially more than images to work providing a strong platform connecting individuals and groups across the world. Incorporating Pinterest as an able business boosting strategy can deliver favorable results, utilizing the resources optimally.
Find below some useful tips which can be implemented in a business policy.
Simplicity is the tool
The success story behind Pinterest points to its simplicity and easy applicability. Users have a board to pin images of their interest. Clean, clutter-free and elegant appearance can attract the attention of visitors without doing much. Pinterest can potentially enhance the traffic of your business by implementing its simple and uncomplicated appeal.
Possibilities for utilizing Pinterest are numerous. Some of these are recipes, do-it-yourself crafts, décor, apparel, wedding theme, health care and travel. It is potentially helpful for brands having excellent imagery and unique products.
However, even the best of the applications may prove unyielding to your particular business. It is best to examine this tool before implementing it.
Going beyond the products
Promoting the product is an essential component of any business, but not the only component of the business. With Pinterest, you can provide interesting tips, tit-bits, etc. suited to your customers. It can demarcate your business as customer oriented, rather than being an extremely self-centered one.
You can use a daily pin theme for promoting your brand. In order that the images get re-pinned, get a captivating and memorable slogan. Anything tinkling the grey matter is easily reproduced. Besides, this also keeps the interest of the customers (particularly the regular ones), who would want to re-visit the website for more tinkles.
Focusing on target group
With so many forums and websites, it is easy to get lost in the virtual world. You need not engage in too many tools to get desired results. Even if you are using one (or few tools), stay focused.
Pinterest makes it easy to view the likes and interests of users. The likes, loves, food, places of interest, etc. are hints to help you concentrate on a focus group. Observe the pinners of your brand (and what else they follow), to get a precise picture of their interests. Pinterest can reveal the inspiration of users in a more comprehensive manner than other forums (like a survey which can be maneuvered easily).
It is essential to use the tools at Pinterest judiciously. Use the keywords and hash tags to your best advantage. Use words which are more likely to be type, when searching for specific content. While too many hash tags may look like spam, multiple keywords give the advantage of your content being picked more than often.
Keep a watch for the popular pins to get the current trend and flavor. Add links to your website to increase the possibility of being found by more people. Images play crucial role (but Flash photos do not get pinned) and should be of superior quality.
How to Use Pinterest for Business
Let’s say you’re in the business of selling shoes. How would you use Pinterest? Well, the conventional – read: Facebook! – approach would be to simply post photos of your shoes, with a link to your website, where your followers can buy them. But is that enough? Will that suffice to make it on Pinterest?
The answer is: ‘No.’ Instead, you have to focus on what people can do with your shoes. That means: make photos and post them of people wearing your shoes on the beach, in the Sahara, on top of a mountain, or at a cocktail party (depending on the kind of shoe you’re trying to sell).
Additionally, you can organize contests: let your customers pin photos of themselves wearing your shoes. The best photos will be put on your company’s Pinterest page, and the winner can win a free pair of shoes.
It’s an incredibly effective and fun way to interact with your customers, and to make them an active part, rather than a passive one, of your business. And that, of course, is the key to success – both offline and online.
There are many other ways to implement Pinterest for your business. Give it your unique touch to get the right response and just remember that there is always the possibility of copyright issues, so make sure that you have the rights to the images, to avid problems. You can always find some of the most popular stock images, and use those instead.