The only way to get visitor’s attention at a Trade Show is to have a striking booth set up. The idea of a trade show is not to blend in but to stand out in the best possible way you can. Get creative or even quirky if you have to but make sure you don’t lose sight of your company’s goals and vision. Keeping all these facts in mind and with the pressure building up, it might become a daunting task for you to design your booth but don’t worry I have got your back. With my simple ideas, you can make your trade booth stand out like none other.
Think Out Of The Box
Visualize the most unconventional way to display your products and always have the extra element that makes heads turn. Trust me, you want your booth to be able to speak on its own and that can only be done if you have a unique edge to it. You should get in touch with trade show experts if you feel you need guidance.
Before you start planning, make sure your booth follows a theme, relevant to your company of course. You can decide on the colors, fabric or motifs but make sure all the elements of the booth are in sync with each other. Go for stronger and bolder colors to have a more lasting impact on the visitors.
Props have been around for as long as we can remember. They create excitement and attract people of all ages, so why not incorporate props into your very own trade booth. You can even keep a small photo booth to attract people and use a trending hash tag to make your company popular on social media within hours.
A little neatness goes a long way. The more room you have in your booth to move around, the better it will be for you as well as the visitors. If you have standees or cut-outs on the ground, make sure they are stable. You really don’t want to undergo the embarrassment of objects tipping over as visitors make their way through your booth.
Giving demos of your product can be a remarkable way to attract visitors toward your booth. Explaining your products with visuals will help the attendees know the benefits of your offerings. It is an even better idea to bring the products to the booth and let the potential customers test it on their own. This will clear out their confusions and will help them make up their mind.
Promotional Deals and Games
If the timing is right for you, it’s a good idea to showcase a new product or a promotional offer on your booth. Everybody loves deals and discounts; you will eventually gain more from this idea in the long run. If it is not possible for you to incorporate any discounts at this point, you can include som fun games to get attention and create a fun-filled atmosphere around your booth. You can even give away promotional items like pens, printed mugs, diaries or key-chains for publicity purposes.