Content Marketing

Put Your Archive to Use: Reusing Old Content for Better SEO

by Guest Author
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It doesn’t matter whether you are running a major website or a personal blog, most website owners face the same problem: where to find original and interesting content to feature online. For those that are looking to increase their place in search engine rankings, the use of original and engaging content is especially important. The […]

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How to Read Between the Lines of Online Reviews?

by DiTesco
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“Cutting-edge,” “sleek,” “time-saving”? It used to be that clever marketers could have us pulling out our wallets with just a fancy adjective or a well-crafted slogan. But then the era of online reviews began, and we got smart. For a time. One astounding survey showed that 90 percent of us say our buying decisions are […]

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Copywriting Cheat Sheet: How To Write For Different Channels and Platforms?

by DiTesco
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Have you ever heard about do this and do that when it comes to copywrting for your email campaigns, the social media and the web? I am sure you do. You probably saw countless articles teaching you how to write copy properly. Thing is, do you remeber any of them and where they are if […]

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The One Thing Your Blog Strategy is Missing in 2016

by DiTesco
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Enhancing SEO rankings, generating traffic, and procuring leads are obviously the three primary reasons why any business launches a blog. And while any blog may be better than no blog at all, there’s a major difference between low-producing blogs and those that accomplish the aforementioned objectives. In many cases, the missing link between the former […]

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5 Chrome Extensions for Content Marketers

by DiTesco
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Content marketing has become a must have for businesses. Content marketing gives all businesses an equal opporuntiy to succeed and more and more businesses are taking adavantage of this. With the immense rise of content marketing, marketers now face a lot of competition for viewers’ attention. Marketers thus need all the help they can get […]

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The 10 Marketing Predictions for 2015 [infographic]

by DiTesco
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What’s been the marketing story of 2014? Content marketing, SEO, or Social Media? Probably content marketing, as it certainly was one of the hottest topic throughout the year. At the very early stages of 2015, we most likely are wondering if it (content marketing) is still one of the topics that will dominate 2015. In […]

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5 Steps to More Effective Marketing Videos

by DiTesco
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In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that are being analyzed against video eWoM marketing, and the results are that integrated storytelling, often […]

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Guest Blogging Success: Pitch for Building a Relationship not for Links

by Ketan Parmar
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Among the SEO specialists, guest blogging is often referred as a great tactic to build quality on-page links. While there is nothing wrong in this perception, often this uncanny knack and stress on link building do not produce any significant result. Excess and poor utilization of this tactic resulted in a scenario when no longer […]

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Can You ‘Make’ Your Content Go Viral?

by Megan Totka
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For many bloggers and content marketers, going viral is the ultimate goal. There is so much content out there competing for attention, it’s easy for yours to get lost in the crowd—and viral content is the best way to reach a lot of people, quickly. Of course, you can’t choose what content will go viral. […]

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Content Marketing and the Call to Action: Does Yours Work?

by Megan Totka
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In order to be effective, every piece of marketing your business puts out should contain a call to action (CTA)—an invitation for the consumer to follow up what they’ve just seen or read with a next step. The CTA varies according to the content, the campaign, and the delivery method. You might ask viewers to […]

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