Content Marketing

Detrmining The Right Influencer Type For Your Campaign [infographic]

by DiTesco
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One challenge to content marketing is finding an influencer to collaborate with your brand. The right influencer can increase your traffic and engagement, and improve your overall brand awareness. There are three types of influencers to consider — aspirational influencers, authoritative influencers, and peer influencers. You’ll want to create a list of top voices in […]

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5 Ways You Can Turn Your Small Business Blog into a Content Marketing Legend

by DiTesco
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Being able to compete with other businesses locally isn’t always about cheaper prices or a larger variety of products on offer. Sometimes, competing with the competition needs to be done when it comes to marketing efforts. If you run a small business and you have a regularly updated blog, it’s time to turn that blog […]

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Tips to Transform Your Blog into A Lead Machine [Infographic]

by DiTesco
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Is your blog producing enough leads or not? Are you looking for tips to convert your blog into a lead generating machine? Well, every marketer needs more and more contacts to reach-out for promoting the business. “Conversion rates are nearly 6x higher for content marketing adopters than non-adopters.”                                                                    -Aberdeen Content marketing is a powerful technique […]

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7 Ways You Can Improve Your Content Promotion

by Matthew Rooke
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Creating good content is paramount but without a good promotional campaign set in place then even the most informative and well written piece will flop. In general, you should spend double the time promoting your piece as you do writing it. Seriously, I’ve known people who agonise over a piece for weeks on end, terrified […]

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Put Your Archive to Use: Reusing Old Content for Better SEO

by Guest Author
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It doesn’t matter whether you are running a major website or a personal blog, most website owners face the same problem: where to find original and interesting content to feature online. For those that are looking to increase their place in search engine rankings, the use of original and engaging content is especially important. The […]

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How to Read Between the Lines of Online Reviews?

by DiTesco
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“Cutting-edge,” “sleek,” “time-saving”? It used to be that clever marketers could have us pulling out our wallets with just a fancy adjective or a well-crafted slogan. But then the era of online reviews began, and we got smart. For a time. One astounding survey showed that 90 percent of us say our buying decisions are […]

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Copywriting Cheat Sheet: How To Write For Different Channels and Platforms?

by DiTesco
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Have you ever heard about do this and do that when it comes to copywrting for your email campaigns, the social media and the web? I am sure you do. You probably saw countless articles teaching you how to write copy properly. Thing is, do you remeber any of them and where they are if […]

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The One Thing Your Blog Strategy is Missing in 2016

by DiTesco
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Enhancing SEO rankings, generating traffic, and procuring leads are obviously the three primary reasons why any business launches a blog. And while any blog may be better than no blog at all, there’s a major difference between low-producing blogs and those that accomplish the aforementioned objectives. In many cases, the missing link between the former […]

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5 Chrome Extensions for Content Marketers

by DiTesco
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Content marketing has become a must have for businesses. Content marketing gives all businesses an equal opporuntiy to succeed and more and more businesses are taking adavantage of this. With the immense rise of content marketing, marketers now face a lot of competition for viewers’ attention. Marketers thus need all the help they can get […]

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The 10 Marketing Predictions for 2015 [infographic]

by DiTesco
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What’s been the marketing story of 2014? Content marketing, SEO, or Social Media? Probably content marketing, as it certainly was one of the hottest topic throughout the year. At the very early stages of 2015, we most likely are wondering if it (content marketing) is still one of the topics that will dominate 2015. In […]

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