Marketing

Put Your Archive to Use: Reusing Old Content for Better SEO

by Guest Author
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It doesn’t matter whether you are running a major website or a personal blog, most website owners face the same problem: where to find original and interesting content to feature online. For those that are looking to increase their place in search engine rankings, the use of original and engaging content is especially important. The […]

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How to Make Your Videos Rank Higher on Search Engines

by DiTesco
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Videos are an Internet marketer’s most powerful tools. They can help you generate new leads as well as nurture and build on the ones you already have. In fact, a significant 62% of businesses that use videos for promotion report an increase in the amount of organic traffic their websites receive. About 93% say that […]

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How to Read Between the Lines of Online Reviews?

by DiTesco
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“Cutting-edge,” “sleek,” “time-saving”? It used to be that clever marketers could have us pulling out our wallets with just a fancy adjective or a well-crafted slogan. But then the era of online reviews began, and we got smart. For a time. One astounding survey showed that 90 percent of us say our buying decisions are […]

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What Apps Mean For Business And Does Your Business Need One?

by DiTesco
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Client retention is a magic word for any company. Only by getting customers loyal can a business become successful. Current trends show that getting mobile is one of the ways to achieve this. These trends can be supported by the facts and numbers presented below. In the infographic below, courtesy of Glorium Technologies outlines four […]

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4 Email Marketing Tips to Make a Memorable First Impression

by Megan Totka
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Small businesses face the ongoing challenge of not only acquiring, but also retaining customers. A survey from Campaigner shows 77 percent of marketers feel high or very high pressure to acquire new customers. Most small business owners often work hard to find ways to create an effective website for a small business, and focus on […]

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10 Email Personalization Ideas for Email Marketing

by DiTesco
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Any business serious about improving the outcomes of their email marketing campaigns needs to seriously consider how they use personalization. By crafting every message in such a way that is it personal to the recipient, you have a far greater chance of prompting opens and click-throughs. 10 Email Personalization Ideas for Email Marketing One report […]

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6 Ways to Really Attract Customers to Your Small Business

by Megan Totka
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Your small business has products to sell and wants to be successful – but let’s face it; no one likes to be sold to. Running a business is challenging and comes with uncertainty. There are reasons why only a few startups succeed, and one is that many fail to prioritize current customers. If you want […]

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Copywriting Cheat Sheet: How To Write For Different Channels and Platforms?

by DiTesco
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Have you ever heard about do this and do that when it comes to copywrting for your email campaigns, the social media and the web? I am sure you do. You probably saw countless articles teaching you how to write copy properly. Thing is, do you remeber any of them and where they are if […]

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Creating That Killer Template-Based Website

by DiTesco
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We’ve talked at length about the elements that go into a great website. How high-quality content that is well formatted and easy to read, combined with images, video, and proper social media engagement can push your site from just being “OK”, to being something phenomenal. You’re probably wondering what your options for creating a site […]

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What Native Advertising Really Means ― And How to Use It Correctly

by DiTesco
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For decades, businesses have heard consumers complain loudly about advertisements: They interrupt programs and articles; they trick people into spending money; they don’t provide any lasting value. Though TV commercials might give viewers the occasional chuckle on Super Bowl Sunday, most consumers prefer to go out of their way to avoid annoying ads. Still, advertising […]

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