Marketing

Modern Online Marketing Strategies That Work

by DiTesco
Thumbnail image for Modern Online Marketing Strategies That Work

Shouting into the void, that is what bad and outdated marketing can feel like sometimes. It pretty ineffective too as you aren’t going to get the people that you want to hear your message to engage with what you are saying that way. So it’s vital that you update your online marketing strategies,  so they […]

Read the full article →

Detrmining The Right Influencer Type For Your Campaign [infographic]

by DiTesco
Thumbnail image for Detrmining The Right Influencer Type For Your Campaign [infographic]

One challenge to content marketing is finding an influencer to collaborate with your brand. The right influencer can increase your traffic and engagement, and improve your overall brand awareness. There are three types of influencers to consider — aspirational influencers, authoritative influencers, and peer influencers. You’ll want to create a list of top voices in […]

Read the full article →

Shopping Cart Abandonment – Heartbreaking Reality Of Today’s E-Commerce Industry

by DiTesco
Thumbnail image for Shopping Cart Abandonment – Heartbreaking Reality Of Today’s E-Commerce Industry

What is the biggest issue with your ecommerce profit potential? If you make sales online, we would only say Shopping cart abandonment! Shopping cart abandonment is a situation where people are exiting or bouncing back from the website after adding products in cart or clicking the buy button but before the sale is complete. This is considered as 1 […]

Read the full article →

5 Ways You Can Turn Your Small Business Blog into a Content Marketing Legend

by DiTesco
Thumbnail image for 5 Ways You Can Turn Your Small Business Blog into a Content Marketing Legend

Being able to compete with other businesses locally isn’t always about cheaper prices or a larger variety of products on offer. Sometimes, competing with the competition needs to be done when it comes to marketing efforts. If you run a small business and you have a regularly updated blog, it’s time to turn that blog […]

Read the full article →

Tips to Transform Your Blog into A Lead Machine [Infographic]

by DiTesco
Thumbnail image for Tips to Transform Your Blog into A Lead Machine [Infographic]

Is your blog producing enough leads or not? Are you looking for tips to convert your blog into a lead generating machine? Well, every marketer needs more and more contacts to reach-out for promoting the business. “Conversion rates are nearly 6x higher for content marketing adopters than non-adopters.”                                                                    -Aberdeen Content marketing is a powerful technique […]

Read the full article →

7 Reasons Why Content Is Still And Always Will Be King

by DiTesco
Thumbnail image for 7 Reasons Why Content Is Still And Always Will Be King

It was on January 3, 1996, when Bill Gates, then CEO of Microsoft corporation, published the essay titled “Content is King” which states that content will play a very crucial role in the future of then-emerging Internet. And no one can’t ever deny the fact that his words are very much accurate, especially these days. […]

Read the full article →

7 Ways You Can Improve Your Content Promotion

by Matthew Rooke
Thumbnail image for 7 Ways You Can Improve Your Content Promotion

Creating good content is paramount but without a good promotional campaign set in place then even the most informative and well written piece will flop. In general, you should spend double the time promoting your piece as you do writing it. Seriously, I’ve known people who agonise over a piece for weeks on end, terrified […]

Read the full article →

Views Of The Future In Marketing

by DiTesco
Thumbnail image for Views Of The Future In Marketing

Marketing is constantly changing but these days it’s all about technology. Tech is revolutionising how we buy, how products are sold and how they are marketed in some truly incredible ways. One example of this would be AR marketing. AR marketing might seem simple and it is but it’s also rather clever. With AR marketing […]

Read the full article →

REES46 Smart eCommerce Marketers Marketing Suite

by DiTesco
Thumbnail image for REES46 Smart eCommerce Marketers Marketing Suite

Marketing and eCommerce in itself already can be a complicated set of chores when it comes to trying to accumulate or convert more customers, figuring out how to recover abandoned carts, using advertising to convert leads, reactivate customers, and as you may already see where this is going, the list can go on. Gone are […]

Read the full article →

Why You Should Use Behavior Analysis in Your Marketing [infographic]

by DiTesco
Thumbnail image for Why You Should Use Behavior Analysis in Your Marketing [infographic]

Do you know who your audience is for your content? You likely have a vague idea of who you want to consume your content and go on to buy your product, but not much more than that. You’ve most likely overlooked the audience analysis aspect of marketing in favor of using one or two data […]

Read the full article →