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3 Reasons Your Business Blog is Worth the Time

by Megan Totka
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While a lot of businesses realize the importance of a blog, many business owners don’t understand just how vital a blog is to the success of a business – some still don’t feel the benefits outweigh the time and resources needed to maintain it.  However, numbers prove just why blogging should top your list of […]

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4 Email Marketing Tips to Make a Memorable First Impression

by Megan Totka
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Small businesses face the ongoing challenge of not only acquiring, but also retaining customers. A survey from Campaigner shows 77 percent of marketers feel high or very high pressure to acquire new customers. Most small business owners often work hard to find ways to create an effective website for a small business, and focus on […]

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6 Ways to Really Attract Customers to Your Small Business

by Megan Totka
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Your small business has products to sell and wants to be successful – but let’s face it; no one likes to be sold to. Running a business is challenging and comes with uncertainty. There are reasons why only a few startups succeed, and one is that many fail to prioritize current customers. If you want […]

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8 Blogging Ideas for Your Small Business

by Megan Totka
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As a small business owner, you are responsible for more than just selling your products and services. If you’ve taken on blogging, you now have the task of entertaining and educating people with helpful content.  Looking for blog post content that delivers a lot of value? Take a look at these eight ideas of things […]

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5 Simple Ways to Bring Visual Content Into Your Marketing Campaign

by Megan Totka
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If you have yet to integrate visual content into your marketing strategy, you are probably missing out on a gigantic opportunity to increase your reach and engagement. Visual content – videos, images, and slide shares – should be more than an add-on element of your marketing strategy. There’s a good chance your competitors are using […]

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The Price Tag of Blogging

by Megan Totka
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The blogging business is booming, but with every success story, there are thousands of failed blogs and disappointed bloggers. There’s a key to making it in this industry, however. The more prepared you are before you begin your blogging journey, the more likely you are to build a successful blog. Taking an honest inventory of […]

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Turn Your Content into Multimedia

by Megan Totka
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It’s modern wisdom that good marketing and good content go hand-in-hand, but it’s equally true that today’s busy audiences don’t have the time or attention to devote to reading long blog articles. While we can practice some tricks of the trade—like using small paragraphs, bulleted lists and bolded text—this isn’t the best method of catching […]

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Top 10 Tools for Intermediate Bloggers

by Megan Totka
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Now that you’ve got some blogging under your belt, you’re likely on the prowl for new tools to improve the effectiveness of your blog. Whether you’d like to introduce a subscription service or you want a better way to manage your upcoming posts, these 10 tools will help you get your blog to the next […]

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Curate Content for a Well-Balanced Blog

by Megan Totka
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Many bloggers see content curation as unimaginative and, at the very worst, lazy. But re-sharing, re-tweeting, and re-blogging engaging online content can actually be just as creative as writing fresh, original blog posts. Not only can it flesh out your blog or social media platform with thoughtful commentary from fellow creators, but it can also […]

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Woo Your Blog Sponsors with These Simple Tips

by Megan Totka
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While many people view advertising as the bane of all evil, bloggers need to eat too. Fortunately, there’s a way for your blog to generate income (and boost your brand) without being full of advertisements all over the place. The answer is sponsorships. Whether you’re partnering with a small local business or a corporate juggernaut, […]

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