It’s modern wisdom that good marketing and good content go hand-in-hand, but it’s equally true that today’s busy audiences don’t have the time or attention to devote to reading long blog articles. While we can practice some tricks of the
Read moreNow that you’ve got some blogging under your belt, you’re likely on the prowl for new tools to improve the effectiveness of your blog. Whether you’d like to introduce a subscription service or you want a better way to manage
Read moreMany bloggers see content curation as unimaginative and, at the very worst, lazy. But re-sharing, re-tweeting, and re-blogging engaging online content can actually be just as creative as writing fresh, original blog posts. Not only can it flesh out your
Read moreWhile many people view advertising as the bane of all evil, bloggers need to eat too. Fortunately, there’s a way for your blog to generate income (and boost your brand) without being full of advertisements all over the place. The
Read moreIn today’s marketplace, engaging customers is less about sales and marketing, and more about creating a mutually beneficial relationship—a relationship based on respect and the fact that you need your customers as much as they need you. Customer feedback helps
Read moreInfographics are among the most shareable content on the web. On their own, numbers can be pretty dull, and deciphering an informational report is too much like work. Who needs that? Breaking down complex information into visual medium makes info
Read morePractically since the advent of blogging, people have been proclaiming that blogging is dead. There’s a new eulogy written for blogging every year, from major platforms—respected and popular sources like The Content King, Social Media Today, The Guardian, Politico, and
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