To revive an old blog post is like digging up gold. Old blog posts usually get buried in mountains of old content and you need to bring it to the surface to shine. Would you leave a gold nugget in the ground?
Webmasters often leave old content for dead and neglect the fact that it is possible to revive an old blog post.
Here are 9 Tips on How to Revive an Old Blog Post
1#. Reassess Your Keywords
I can hear you screaming right now! It was bad enough that you had to research your keywords in the first place, let alone do it again. But let’s face it, your content is your asset and you need to take care of your assets.
Great keywords are not set in stone because at one stage a keyword could have a fantastic search volume, and the next minute you know, the searches are disappearing. This is because keywords are greatly related to trends that people follow. If the people that are searching are not interested in your keyword anymore, you need to reassess your keywords and target something else.
2#. Build Internal Links to Revive an Old Blog Post
I believe, through my own experiences, that building internal links greatly contributes to your search engine rankings. If you want to revive an old blog post, building internal links using various keyword anchor text, can really bring your post back to life.
Internal links show that the page is important to your website. If you are not giving the thumbs up to your own post then you are not confidently telling people about your great content.
3#. Add a Video or Podcast
Adding a video or podcast to an old blog post can not only lower your bounce rate, but it can also be an easy way to add updated content, therefore making the post fresh. If you do not have a video to use, contact someone that does have videos and ask permission to use their videos. Often they will say yes. I would definitely let you use my videos from my Computer Basics Youtube Channel if you asked nicely.
4#. Add a Groovy Image
Images can really attract people to click just as much as a good post title can. This cannot be any old, boring image, it should be groovy. I know I sound a bit crazy here, but I just love the word groovy and I’m hoping that you know what I mean. If you have read this entire article, can you mention the word “groovy” in your comment below?
5#. Check Conversions
You should regularly check if your post is actually converting to your expectations. This means that if you had a goal in mind for the post, is it working for you? For example, if you have an affiliate link to sell a product placed within the content and you have not made any sales, there are many things you can do to improve that situation.
People often have an attitude “Oh this is only one post on my website and therefore I won’t worry about its conversions”. This is a bad attitude because every little bit counts in the blogging world. You really never know the potential of a page until it shows a small amount of success. Therefore you need to tweak your monetization methods if they are not working.
6#. Bring it to the Frontline
Once I have optimized the old post and refreshed this valuable content, I like to bring it back to the frontline. I never republish a blog post unless it has been revived and is still highly relevant content. Today, for example, I have revamped an old post from 2008 and republished it. I added my new experiences to the blog post and gave it a fresh new feel. That’s what good blog post writing is about. Please note: I never change the URL (permalink) of an existing post..
7#. Promote it like it is New
When I publish I always promote the content as soon as I post it. This can apply for either new content or old content that has been revamped. An old post definitely loves a bit of extra promotion and I guarantee that you will see an increase in traffic. Generating traffic for each new or old blog post will create a solid, unbreakable website.
8#. Guest Post About it
As part of the promotion, make sure you include guest posting in your travels. Spreading your content around through guest posting is not only about search engine optimization, it is also about instant targeted traffic. Therefore we have a win-win situation.
9#. Send it to Your List
Send a message to your e-mail list telling them that you have revived an old post. Tell them a few points that you added to make this post fresh content and you will definitely spark some interest. Now that you have optimized your monetization method by checking your conversions, you might possibly make some new sales.
Now it’s your turn to share your tips on how you revive an old blog post?