For long, this has been a question that many Google AdSense publishers wanted to know. Google has been pretty much secretive with this information up until recently were they decided it was time to divulge their Google AdSense Revenue Share to AdSense publishers. This move in my opinion is positive since there are many “competitors” who provides this information before hand and Google with its previous policy, was not as transparent as the rest of the market. On a recent blog post, Google reveals the revenue share they pay publishers on two of their most popular AdSense products, these being, AdSense for content and AdSense for search.
As you probably already know AdSense for content allows publishers to generate revenue from ads placed alongside web content. When someone clicks on those ads you get a portion of Google’s revenue (your share). AdSense for search works relatively similar, only the ads are displayed based on users searching for results using a custom Google search engine placed within your website. Since AdSense for content and AdSense for search are different services, the revenue shared by Google with publishers differs for each of these products.
What Does Google Pay It’s AdSense Publishers?
AdSense for content and search, which represents the vast majority of the services used by publishers earn a 68% and 51% respectively, on revenue share worldwide. This means that Google pays 68% of the revenue collected from advertisers that appears on your sites and 51% for the AdSense search ads that appear through their implementations.
Looking at these percentages certainly provides an added boost to a publishers motivation to display further AdSense ads on their websites. I am only slightly confused as to how the revenue share/CTR works in conjunction. I may be going aboard here but it is still not clear to me and maybe someone reading this could give me an insight as to how this works. Here is an example:
An AdSense for content advertiser pays a CPC of $10. If someone clicks on this ad and my CTR is 1,5%, I will earn 68% of $10 multiplied by 1.5%. The end result is $1,02 or roughly 10%. Well, this is nowhere close to 68% and this is why I am confused. As I said, I will be trying to demystify this formula and when I get there I’ll let you know :). Anyway, it is good to know that Google is now more transparent and this helps us publishers to gain more insight into our business partnership with them. As for the other AdSense products; AdSense For Video, AdSense For Domains, etc., we will still be waiting a while longer as they have not yet been included in this recent announcement.
To finalize, here is a small excerpt of Google’s announcement worth reading:
We believe our revenue share is very competitive, and the vast number of advertisers who compete to appear on AdSense sites helps to ensure that you’re earning the most from every ad impression. Additionally, when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading. For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network.
What do think? Is the revenue share a straight forward math or there is something more to it? Are you happy that you now know how much Google AdSense pays you for being their partner? Let’s here those voices.