About a week ago, Google officially launched yet another form for advertisers to reach their audience. This form is called YouTube Promoted Videos, which will now appear in AdSense ad units. Promoted YouTube videos feature a thumbnail image containing three lines of text, and will be contextually targeted to AdSense publisher’s pages. When clicked, AdSense publishers will earn from these ads on a CPC (Cost-Per-Click) basis.
With this addition, it is expected that promoted video advertisers will drive up the competition, as they will be competing on Google’s standard ad auction. This means that AdSense publishers can expect higher payouts as CPC increases. The ad formats will be basically the same as the current ones you already know, them being, 300×250 Medium Rectangle, 336×280 Large Rectangle, 728×90 Leaderboard, 250×250 Square, and 200×200 Small Square.
Watch Google’s pitch of YouTube Promoted Videos below:
YouTube Promoted Videos vs. Video Ads
By now, you may be wondering what the difference is between one and the other. Are far as video is concerned, you guessed right, there isn’t any. The main difference between one and the other is that Video Ads are classified as image ads, and when displayed on your website, can be played within your ad space (user will not leave your site). The URL found on the bottom of the video, when clicked, will take the user automatically to the advertiser’s website.
YouTube promoted video on the other hand, when clicked, will bring the user to watch a video or view a channel on YouTube.
Unfortunately, at this time, these ads are only available in English to US publishers, but as with everything Google, you can expect them to start rolling out this new form of advertising to other locations and languages, soon.
So, what do you think? Is this another form of Google widening further its tentacles into the online advertising arena? If you are an AdSense publisher, do you believe that this will be of some advantage to you? Share your thoughts with us.