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Author: Mike Schmidt

Content Marketing 

How to Take Your Blog Headlines from Meh to Amazing!

January 3, 2014 Mike Schmidt 938 Views blog headlines, Content Creation, Copywriting

For content ­marketers, a blog headline is just as important as an email subject line. Mediocre subject lines or headlines will get ignored, but amazing subject lines or headlines will increase clicks, traffic, and engagement. Email marketers are constantly testing

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Blogging 

6 Ways To Build A Killer Blog Editorial Calendar

September 5, 2013April 3, 2016 Mike Schmidt 1043 Views Content Marketing, Editorial Calendar

We all understand the importance of blogging for SEO and generating website traffic and leads for our businesses. Yet many small business owners fail to update their blogs regularly with new content. It can be a challenge to come up

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