Carefully managing the search ranking of your website is the most important step for drawing in abundant web traffic and potential clients to your business. When Google was first founded, its algorithm was based mostly on “link popularity.” After some years, Google started to shake things up a bit by adding multiple off-page SEO factors to help create better search results and improve user experience. Google has launched some really effective algorithm updates like Penguin, Panda, Pigeon, and Hummingbird to remove spammy websites from its results.
In the past five years, SEO has changed drastically from these updates and traditional link building techniques have been thrown out of the SEO book. Of course, you’re probably now wondering if traditional link building techniques are out the window, then what are the new off-page SEO factors? I understand how much you want to improve the ranking of your website, so I can understand the pain. That’s why I’ve attached the following detailed infographic that will thoroughly describe off-page SEO factors working well in today’s post-Penguin strategy.
If you ask me briefly about what you should do in SEO now, then my simple answer would be to “improve your link profile.” Once you start building a high-quality link profile, you can bet that you will start noticing the positive change in your website’s organic traffic and search rankings. In general, a website’s link profile will depend upon factors like quality backlinks, reach of web content, co-citations, co-occurrence, neighbor links, and others mentioned in the infographic.
The following is a helpful infographic researched and designed by Shane Barker to eliminate your confusion in the latest off-page SEO factors.