Hi everyone, hope you all had a great and productive week! This week´s most noteworthy news undoubtedly is that of the Google Panda 4.0, which is primarily intended to weed out sites with poor to bad content. Matt Cutts tweeted about it some days ago and as you would expect, the news was all over the place.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
The interesting bit about the Panda 4.0 is that it “apparently” took some big sites lower on the SERPs while improving some smaller sites rankings. I think that it is just fair considering that there are many small sites with great content and good quality, and in a lot of cases they were no where to be found.
Searchmetrics gave their initial winners and loser charts, based on rankings they regularly monitor. Here´s a partial list of winners and losers. Read their full report and findings here.
Panda 4.0 Winners
How about you? Did you see any improvement on your site? What do you think about this update? Have you heard about the other update that Google rolled out? Yup, there was another one. Find out about it here.
Silly Marketer, Title Tags Are for Robots! Whiteboard Friday
“Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right? Think again!”
In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that.
And as usual, in no particular order:
Content Creation & Marketing/SEO and Search
- 70+ Renowned SEO Experts Reveal Their Own Three Inevitable Website Audit Parameters
- How to Conduct a Content Audit on Your Site
- Never Fear Google Again: The Smart Person’s Guide to Guest Blogging
Social/Small Business Bites
- Pinterest Versus Twitter: Which Should My Business Use?
- 15 Resources to Create Images for Social Media
- How to Use Tumblr for Marketing
- 4 Great Tools To See Who Isn’t Following You Back On Twitter
More from around the web…
That’s it! Enjoy and have a great weekend!
image credit: searchmetrics.com