Now that is an interesting title isn’t it? Actually it is the title of an eBook that is being revamped by a good friend of mine, Dave Doolin of website-in-a-weekend. Blog post engineering was originally created in August 2009, and since, the eBook has already been upgraded with several versions and the latest release (v. 0.7.2) is now out and promises a more concise action packed “How To Write and Publish” a blog post. Such upgrades are made to keep up with current trends in blogging and changes/advances in technology.
Before I go further, I would like you to know that Dave did not ask me to write this post and I am not being compensated for writing this post either. As a matter of fact, I think it would be (hopefully) a surprise for him when he sees it.
What Is Blog post Engineering (BPE)?
Dave prefers to call BPE an electronic manual which he goes over a 31 point step by step instructions on “how to” write and publish a blog post. This manual prepares your articles to be SEO friendly without hampering the artistry of writing. As he says very well, writing is one thing and publishing is another. Here’s what’s in the o.7.2 package:
# The Blog Post Engineering manual, in PDF format, with a selection of helpful links (ok, a lot of links) to material on Website In A Weekend going into much greater depth.
# Handy numbered checklist form for evaluating your own blog posts.
# lots of added Bonuses!
# Slide deck in PDF format which highlights critical information for you, and provides a link to the relevant blog post.
# Affiliate kit, including a plugin and graphics to make it easy for you to promote Blog Post Engineering as an affiliate, if you so desire.
What’s inside the BPE Manual:
# Chapter 1 Introducing Blog Post Engineering. Save time by learning from my experience. I’ve written a lot of blog posts over the last couple of years, and a lot of words.
# Chapter 2 Writing is only half the battle. Learn how dividing your work save you time. It’s all about the difference between writing a blog post and publishing a blog post.
# Chapter 3 Learning the Blog Post Engineering system. Following the steps of the system means you spend less time wondering what to do, and less time doing it.
# Chapter 4 Mastering Blog Post Basics. Attract readers and search engines, easily, by mastering these 4 elements. You’re already doing some of this, let’s make sure you get it right!
# Chapter 5 Enticing search engine attention (SEO). Easy SEO in three simple steps. Learn how to use the 3 main elements of your blog post’s SEO metadata. WARNING: Some of what you read here may be against “what everybody knows” but I give you links, you can check for yourself.
# Chapter 6 Editing and Revising. Get your work into search engines fast, exploit SEO aging factors. Learn the balance between perfection and passability to get a steady stream of blog posts into the search engine, while revising and sharpening over time.
# Chapter 7 Structure Your Blog Post for Readers and SEO. These 7 easily learned elements of a blog post help both readers and search engines.
# Chapter 8 Setting Reader’s Expectations. Building your relationship with readers pays you back with customers. You’ll find help developing your voice and style so readers know what to expect when they come to visit.
# Chapter 9 Promoting Your Blog Post. Get found! Help your readers find your blog posts by correctly promoting your work in the appropriate venues. It’s not difficult, you simply need to know where, to promote… and why.
# Chapter 10: Conclusion – Blog Posting By The Numbers. “Learn what you learned.” It’s always good to review, and in this last chapter, after all the work you put in, you’ll see the Big Picture.
Whew, that’s a lot to learn for just writing and publishing a blog post, isn’t it? Well, I thought that too, but after reading the whole shebang, I have to admit that there where way too many “steps” I was neglecting. True that this all can be subject to a lot of debate, but there is one thing that I am positively sure. Those who apply the techniques provided here will definitely outrank those who don’t.
Do I Recommend This eBook?
Up until now, I have never recommended my readers to buy any eBook of some sort, let alone an electronic manual :). As you all know, I am a strong advocate for all things free (so long as it exist). However, in this case, I am opening an exception due to the following reasons:
- Dave is no “John Doe”. He has built a long lasting reputation and has spent years of research to craft this reading material.
- I have read it myself and I highly recommend it, specially if you are in to blogging for the long haul.
- Lifetime upgrade with unconditional money back guarantee. You don’t like it, request for a refund with no questions asked. Can’t beat that!
- Ultimately, you can be an affiliate of BPE. Convert two, and you have got your investment back. Then its all free 🙂
Anyway, these are all the necessary ingredients to label this down as a “safe investment”. Nothing to loose and a lot to gain. Visit Dave’s blog post engineering page to find out more details on how to write and publish a blog post.