Ditesco-Speedlink-Roundup-2016

Hi everyone, hope you all had a great and productive week! When Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s important to understand subtleties and to allow for clarification with time. In Rand’s video Whiteboard Friday below, he discusses some angles […]

DDoS-Anatomy

As a cloud security provider, Incapsula has spent a lot of time answering questions about why organizations are attacked. Who is attacking them? And what’s at stake? What they have discovered during these past period of time is that there’s an entire DDoS ecosystem of criminals, arms dealers and victims. The infographic below shows you […]

Content To Keyword Map, 6 Video Marketing Tips, Daily Habits Of A Successful SEO, Speedlink 33:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In Rand’s Whiteboard Friday below, he illustrates the process of creating your own content-to-keyword map to discover where to […]

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The Many Roles A Modern SEO Plays

by Avinash Nair
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Search Engine Optimization has changed quite a bit in the last few years, thanks to the growing complexity of Google’s algorithms. In it’s last update, Google revealed that machine learning was a big part of how its algorithms worked as it was using an artificial intelligence system called RankBrain. This makes it even more important […]

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SEO or Conversion For Landing Pages, New Twitter Dashboard, KPIs For SEO, Speedlink 32:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. In Rand`s Whiteboard Friday below, he will show you how to be better equipped to decide […]

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10 Email Personalization Ideas for Email Marketing

by DiTesco
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Any business serious about improving the outcomes of their email marketing campaigns needs to seriously consider how they use personalization. By crafting every message in such a way that is it personal to the recipient, you have a far greater chance of prompting opens and click-throughs. 10 Email Personalization Ideas for Email Marketing One report […]

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Tracking Keywords Is Dying, UX Tips For Improved Conversion, Beat the Instagram Algorithm, Speedlink 31:2016

by DiTesco
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Hi everyone, hope you all had a great and productive week! Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In Rand’s Whiteboard Friday video below, he speaks to the biggest challenges keyword rank tracking faces […]

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Targeting Your Perfect Audience on Social Media

by DiTesco
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Digital content is the heartbeat of most social media campaigns. But whether it’s images, videos, articles, or just updates… who that content lands in front of will largely determine its success. While some businesses and social media marketers make an aggressive attempt to fine-tune their messages and content until their media mix attracts the most […]

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5 Social Media Phishing Scams You Need to Watch Out For

by DiTesco
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Social media is a major part of most of our lives. But for all of the good it can do connecting you with friends and family and keeping you in touch with the world, it can also be a dangerous place to hang out. Hackers and scam artists are lurking all over social media sites, […]

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How To Start A Blog And Does Your Business Need One?

by DiTesco
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So you or your business has decided to create a blog. Good decision and quite frankly, a decision that you should probably have taken for some time now. But as they say, better late than never, right? Regardless of the size of your business and the product or service you are selling, having a blog […]

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