How User Experience (UX) Is Changing the Marketing and Business Landscape

2020 is the year that will go down in history. The outbreak of the novel coronavirus (COVID-19) has changed how we live our lives, forcing many to find alternatives (e.g., working from home). Marketers and businesses are not left out as many businesses that previously had no online presence are now considering the internet for advertising. 

User experience has always been important for business success, so let’s see how it affects the marketing process

UX: The First Salesperson

If your business lacks a strong online presence or has a limited audience reach, internet marketing might be just what your business needs. Regardless of whether you plan to post your products on an existing site or create a website for your business, user experience (UX) is crucial

User experience, popularly known as UX, informs us about the overall experience users have when they use a product, or in this case, a website. According to Lauren Williams, founder of Harmony HR Experts, “Your website should be your number one salesperson, 365 days a year, 24/7.”

The rise in technology has changed the way digital devices are utilized today. Smartphones have found increased use beyond social media because many prefer buying and selling on their mobile phones rather than visiting an actual store. 

The Importance of UX

With almost 2 billion active websites in the world, viewed by 4.57 billion active internet users worldwide, it’s clear why your website needs to be optimized for the best user experience. UX statistics show that 83% of active internet users access websites via multiple devices almost

User experience, to a large extent, determines the conversion of potential customers to actual customers. What’s more, 61% of users will stop browsing a website and go to another if they can’t find the information they are looking for. 

The websites that provide the best UX have to be user-friendly and easy to navigate. Additionally, they should feature a clear-cut purchasing process, content that is easily digestible, quality customer support, and compatibility with a wide range of devices. You might think this is a bit too much for something as trivial as user experience. However, this line of thought might be wrong as statistics indicate that you get $100 for every dollar invested in UX. Furthermore, if you retain customers by just 5%, you can increase profit by over 25%.

How to Improve Your Website’s UX

Discussed below are certain tips to help you optimize your website’s user experience (UX).

Optimize Your Page Speed

Literally no one will want to visit a website that takes too long to load, irrespective of its content. Hence, it’s advisable to ensure that your website speed is optimized. Some of the best ways to do this include using a GZip tool to compress the size of CSS, HTML, and JavaScript files.

Target Headlines

Always ensure that your content and headlines are targeted at your potential customers. Also, this should be done alongside adequate keyword integration. 


UX greatly affects how users feel about your website and helps them decide whether they will interact with your site again in the future. Hence, it’s wise to invest in it to ensure your customers have the best possible experience. 


DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.