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How to Develop a Mobile Content Strategy

by Stephen Moyers
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The digital marketing landscape changes by the hour. Each passing minute sees an increasing number of users turn to their smartphones and tablets for shopping and searching. This makes your company’s mobile content strategy more important than ever. Thanks to the ever-evolving marketing landscape, your company must stay on its toes and constantly adapt to […]

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Make Hashtag Marketing Work for You

by Andy Preisler
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There are three basic ways in which you can utilize hashtags in marketing. These are, brand promotion, to capitalize on something that is trending, and to rally people around an idea. Some hashtag marketing campaigns only focus on one of these elements. Others focus on two or even all three uses. When hashtag marketing works, […]

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How Visual Content Drives Social Media Growth?

by DiTesco
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Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared to the use of just words. People are more likely to share a video than just a text. If you want to accelerate engagement, clicks, traffic and conversation, then the use of visual content in […]

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FTC Updates Disclosure Guidelines, Effective Keyword Research, Pinterest’s SEO Framework, #Speedlink 24:2015

by DiTesco
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Hi everyone, hope you all had a great and productive week! If you are a marketer, you should know about the FTC guidelines which requires anyone who receives any form of compensation when endorsing products in their specific sites (blogs, company sites, etc.) to disclose it (see example here). You probably have seen a sponsored […]

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Small Sites Can Grow, Vic Gundotra Departs +, New Twitter Look, Speedlink 17:2014

by DiTesco
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Hi everyone! Hope you all had a great and productive week. This week on Google Webmaster Help, a very interesting question came up for Matt Cutts to respond. The question was… How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand […]

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Develop Engaging Content That Pulls Viewers to Your Website Instantly

by Alan Smith
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Does your website have an absence of something? Perhaps you post often but your articles aren’t gaining a good number of shares or comments. It feels as though no one is reading them. The thing that you really need here is pillar content, also referred to as evergreen or cornerstone content. When you create any […]

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Best Strategies for Creating Compelling Content

by Marcela de Vivo
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At the end of the day, content is all that really matters for bloggers and online marketers. You can build links and plaster your material on social media boards all you want, but if the content is terrible (or even just mediocre) you’re going to be fighting an uphill battle the entire way. On the […]

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FaceBook Hashtags, Content Marketing Checklist, AutoGenerated Pages, Speedlink 36:2013

by DiTesco
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Hi everyone! Hope you had a great and productive week. Not so long ago, FaceBook has made the hashtags clickable. Much like that of Twitter hashtags, users have been using hashtags in the hopes to obtain more reach and exposure for their posts on the largest social network in the world. The question however is […]

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6 Ways To Build A Killer Blog Editorial Calendar

by Mike Schmidt
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We all understand the importance of blogging for SEO and generating website traffic and leads for our businesses. Yet many small business owners fail to update their blogs regularly with new content. It can be a challenge to come up with blog topic ideas and keep a blog updated multiple times per week. Below are […]

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Content Marketing Lessons from the Pre-Internet Times

by Jessica Davis
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It won’t be exaggeration in the least bit if we called content marketing the new and economical Search Engine Optimization. When done right, content marketing can help your business achieve the majority of SEO goals. Good content when marketed strategically will widen your base in the target consumer circles, build brand awareness, increase customer engagement […]

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