Marketing

Breakthrough Email Design Trends to Rock in 2017

by DiTesco
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Design and coding play an important role in how well the emails are performing once they reach the inbox. Designing an email has long moved from being well-formatted lines of email content to pieces of art. Trends can seldom predict what the future has in store. While certain trends carry over from the previous year […]

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9 Domain Name Mistakes You’re Probably Making

by DiTesco
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Choosing a domain name can be a delicate action because this is something that will stay with you throughout the course of your business. You’ve probably already spent some time trying to figure out what name to use. It seems as if all of the best ones have already been taken. Yet, that doesn’t have […]

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5 Common Personalities That Derail Meetings and How to Counteract Them

by DiTesco
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Not every personality is conducive to a productive meeting. Sometimes, they contribute nothing, are distracting or are disruptive. Meetings can be effective communication tools for enterprises. There are ways to deal with difficult personalities that will ensure productivity. Mr. Tangent is a Problem It’s important to have a meeting agenda and to stick to it. […]

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Put Your Archive to Use: Reusing Old Content for Better SEO

by Guest Author
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It doesn’t matter whether you are running a major website or a personal blog, most website owners face the same problem: where to find original and interesting content to feature online. For those that are looking to increase their place in search engine rankings, the use of original and engaging content is especially important. The […]

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How to Make Your Videos Rank Higher on Search Engines

by DiTesco
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Videos are an Internet marketer’s most powerful tools. They can help you generate new leads as well as nurture and build on the ones you already have. In fact, a significant 62% of businesses that use videos for promotion report an increase in the amount of organic traffic their websites receive. About 93% say that […]

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How to Read Between the Lines of Online Reviews?

by DiTesco
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“Cutting-edge,” “sleek,” “time-saving”? It used to be that clever marketers could have us pulling out our wallets with just a fancy adjective or a well-crafted slogan. But then the era of online reviews began, and we got smart. For a time. One astounding survey showed that 90 percent of us say our buying decisions are […]

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What Apps Mean For Business And Does Your Business Need One?

by DiTesco
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Client retention is a magic word for any company. Only by getting customers loyal can a business become successful. Current trends show that getting mobile is one of the ways to achieve this. These trends can be supported by the facts and numbers presented below. In the infographic below, courtesy of Glorium Technologies outlines four […]

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4 Email Marketing Tips to Make a Memorable First Impression

by Megan Totka
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Small businesses face the ongoing challenge of not only acquiring, but also retaining customers. A survey from Campaigner shows 77 percent of marketers feel high or very high pressure to acquire new customers. Most small business owners often work hard to find ways to create an effective website for a small business, and focus on […]

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10 Email Personalization Ideas for Email Marketing

by DiTesco
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Any business serious about improving the outcomes of their email marketing campaigns needs to seriously consider how they use personalization. By crafting every message in such a way that is it personal to the recipient, you have a far greater chance of prompting opens and click-throughs. 10 Email Personalization Ideas for Email Marketing One report […]

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6 Ways to Really Attract Customers to Your Small Business

by Megan Totka
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Your small business has products to sell and wants to be successful – but let’s face it; no one likes to be sold to. Running a business is challenging and comes with uncertainty. There are reasons why only a few startups succeed, and one is that many fail to prioritize current customers. If you want […]

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