by DiTesco
Say again? Yep, you read that right – wingdings. As you all know, wingdings are special characters and symbols which are nothing else but a “font” style. Last year, Google AdSense has announced that publishers could begin changing the font faces of their ad units. Well, they listened and yesterday they have added yet another [...]
Read the full article →
by DiTesco
While one of the most important objectives of search engine marketing (SEM) campaigns today is still “direct response” (e.g: clicks and conversions), brand awareness has definitely taken a whole new meaning when it comes to advertising. Brand advertisers goals are normally different with that of direct response advertisers, as they are not looking for clicks [...]
Read the full article →