In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that
Read moreHi everyone, hope you all had a great and productive week! We´ve all learned that having a social media presence is a must, if we want to extend our outreach and increase our exposure, specially if one of our goals
Read moreInfographics are among the most shareable content on the web. On their own, numbers can be pretty dull, and deciphering an informational report is too much like work. Who needs that? Breaking down complex information into visual medium makes info
Read moreHi everyone, hope you all had a great and productive week! This week, Twitter official announced an experiment they are running which is to “put some tweets in your timeline from people you don´t follow”. Trevor O´brian explains that the
Read moreKeyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted
Read moreHi everyone, hope you all had a great and productive week! Recently, a new Panda Update has been rolled out by Google. Panda Updates focus on content quality. It is suppose to remove thin, irrelevant, and spamy content from Google’s
Read moreWeb hosting has been an important necessity in today’s online business world. Choosing between good and bad, free or paid, is not as easy as it was before. There are so many factors that we have to be looking at
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