It’s no secret that one of the most effective ways to market and promote a website is through link building. Link building is very effective because of two major reasons. One, it’s one of the more important aspects of search engine optimization which means that if you build quality links, your website will have the chances of ranking higher in the search engines. And two, link building is very helpful in driving good and targeted traffic to your website. The more links there are pointing towards your site, the more traffic you are likely to get. It’s really as simple as that.
With that said, link building is a strategy you need to be paying attention to. To help you get started, below are some link building techniques that will help send more traffic to your website, enabling your site to be found by more people that have the same interest as you.
This technique can take a little bit of work since you need to write real content which you then submit as a guest post to the owner of your target blog. Also, this is the most effective link building technique as not only can you can get an editorial backlink, you can also tap in that websites audience for traffic.
Before you write your guest post, you need to contact the owner of the blog first and inquire if he/she accepts guest posts. At the very least, visit their website and see if they have guest posting guidelines. Don’t approach any of them without getting familiar with their site first. This is crucial as you can easily go the wrong path and its bye, bye, guest posting opportunity for that blog.
Anyway, once you have contacted the blog owner and If the answer is positive, then that’s the time you start cranking out your content. The general rule here is that you need to stay on topic. For example, if your website is about internet marketing, then it makes sense that you write guest posts only for blogs in the internet marketing field.
Read more – Top 5 Benefits of Writing Guest Posts
Social Media Marketing
Social sites are among the largest and most influential entities online. Google +1, Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube – these are just a few of the dozens of social sites floating in the web. For you to be successful with social media marketing, you need to pick the social networks that best suit your business and website. You can’t also ignore how social signals can give you more advantages for your link building campaign to improving your search rankings. Here’s Danny Sullivan talking about social signals for search ranking.
More than that, by applying proper social media campaign, you can also build strong engagements between your brand and your audiences. Directly hear and knowing what exactly your audiences loves.
Never underestimate the power of online forums. What you need to do is look for forums that are relevant to the niche of your website. You then register and start communicating with other forum users. Of course, you need to always follow forum rules and regulations. And before you drop links in your forum signature or anywhere possible, make sure that you have read the forum’s policies with regards to external links. This is to make sure that you are not breaking any rules. The best way to use forums is to be active. For instance, respond to other users’ posts and help them in any way you can. More than traffic and links, you can expand your business connections too, by building actual good communication with other forum members.
There are dozens of PR sites in existence today. Some are free while some are subscription-based. Try to make use of as many of them as possible. You can send the same press release article to several PR sites all at the same time. You should, however, send out press releases in moderation. For example, if you have a new product in your inventory or a new service offering, this would be the right time to write a press release and spread the word about it.
Press release links provide you better value while doubling the advantages by getting more traffic from published press about your business.
Here’s an insiders guide to find the best press release service for your needs.
Q&A Sites Link Building
This is an effective link building technique because you are directly addressing the queries of other people who are usually your target market. What you should do is find questions that can be answered by some of the content you have in your own site or blog. You then provide an answer to said question then leave a link back to the content in your own site. Examples of good Q&A sites are Yahoo Answers, Quora, Chacha and Answers.com.
Not intended to spamming, Q&A sites link building can be win-to-win solution both for you or people asking a question. You provide them with a relevant and reliable answer for their issue or question. This way you get them and other visitors to visit your site.
Bloggers appreciate it very much when people leave comments on their blog posts. Bloggers want feedback and reactions to their posts. So give it to them. Most blogs allow you to insert your websites URL so this is where link building comes into the picture. In some instances, you can also leave a link right into the body of your comment. However, always make sure that the comments you leave are meaningful and add value to what’s already been covered in the article. For example, if the bloggers made a list post, maybe you can add something that the blogger failed to mention or include.
Read more Best Commenting Practices
If you implement all of the techniques discussed above, you will surely see a significant improvement in the traffic levels of your website. Not online quality backlinks can help you improve your search ranking, but also targeted traffic to your website.
Now, you have to be consistent in what you are doing in order to keep the ball rolling. If you stop implementing the techniques, your traffic is going to slow down as well. That said, you need to keep on rinsing and repeating the strategies. It’s a continuous process. If you need to outsource some of the work involved, then by all means consider going that route. Just make sure that everything is done the right way.
If you have comments or if there is anything you want to add to what’s been discussed in this article, feel free to share your thoughts or suggestions in the comments section below.