Webpronews previously brought a video report in which Bruce Clay made a claim that ranking is dead. In the WPN video below, Matt Cutts of Google responds to that assertion. Matt does not completely agree with Bruce that ranking is dead but instead does announce that it is not as important as it once was.
Since searches are based on personalization, and localization are becoming more and more prevalent, Matt echoes Bruce’s words that the central focus for SEO’s should be traffic and conversions.
Watch the video and see for yourself. Do you think that images and videos, as well as the possible importance on sub-domains will really be relevant to future SE Rankings?
If you can not view the video or it won’t load for some reason, please use this link to view it on VEOH.